Getting the most from your STRATA Membership.

1. Getting the Most Out of Your
STRATA Membership
How you help us help you

2. Outline
• STRATA Membership • Local Exposure
• Accessing Your • Discounts
Account • Preferred Vendors
• Monthly Meetings • What we need from
• PR Ops Email you
• National Exposure

3. STRATA Membership
- Connect with others for advice, referrals and customers
- Promote and exchange your products and services
- Receive PR leads bi-weekly to your inbox
- Get inspired to launch and model yourself after
successful women entrepreneurs who have built
multimillion dollar companies
- Learn from experts on everything from product
development to social media to trademarks and LLC’s

4. Accessing Your Benefits
To register for events:
• Log in at:
www.ladieswholaunch.com/Atlanta
• You can now register for all
events at STRATA Member
rates or for free.
To view or change your Account settings, including updating credit
card information:
• Log in at: www.ladieswholaunch.com/Atlanta
• Select Account link in upper right hand corner
• From the Account page you can update your contact information,
password, credit card information, newswetter preferences , view
purchase history, and create directory and classified listings.

5. Monthly Member Meetings
STRATA Meeting: Subject Matter Expert – 2nd
Wednesday evening of each month
(launch your business into the STRATA-sphere)
LINC Up!: Informal brainstorming meeting – 4th
Wednesday morning
(Launching in an Inspirational Community)
Coming 2010…a second LINC Up! Meeting per month, go to both
or the one that fits your schedule best.

6. Monthly Member Meetings
STRATA Meeting Topics: 2010 (subject to change)
• January –Claim Your Vision Story
• February—Webinars and Tele-seminars: Why everyone needs to
know how to create, distribute and sell
• March—How to Launch your Product or Service: Product issues,
organizing time, pricing models, tracking/monetized billed hours
• April--Alternative Revenues: Ad networks and affiliate partnerships
• May--Sales: Every business needs a good sales strategy. Like it or
Hate it, you gotta know how to sell.
• June—Being Financially Prepared

7. Monthly Member Meetings
STRATA Meeting Topics: 2010 (con’t)
• July—Christmas in July? A Mid Year ―Reality Check‖ for 3rd and 4th
Quarter
• August—Back To Tools, our annual Business Basics Panel
• September—Why Write? Books and Blogs and everything in
between
• October—Strategic Alliances
• November—Media Training
• December—Holiday Trunk Show

8. PR Opportunities
• 2-times per week: STRATA Member PR
Opportunities
• PR Newswire (value $1200 per year)
• Exclusive Ladies Who Launch opportunities: More
Magazine, Ladies Home Journal, Fortune
Magazine
• LWL website features: STRATA Member Success,
call-outs for national Subject Matter Experts
• Local Atlanta opportunities

9. National Exposure & Connections
With over 100,000 monthly visitors to the Ladies
Who Launch website, you’ll want to make sure
that you create your FREE:
• Ladies Who Launch Directory and Classified
Listings
– Post your information
– Search for vendors and resources from fellow LWL
Members
• STRATA Member Success Story

10. National Exposure & Connections
Directory (unlimited)
FREE PREMIUM
DIRECTORY LISTING
Comprehensive list of
companies and Web sites that
provide subscribers with
business resources,
information, products,
services, content, and tools for
their business. Subscribers (or
you) can search by industry,
keyword, or by a specific
listing

11. National Exposure
Classifieds (unlimited)
UNLIMITED CLASSIFIED
LISTINGS
Approximate value: $850
Post anything you want to promote
or sell. These announcements reach
all visitors to our site and stay up for
30 days, which means you could
have something posted every day of
the year. Post discounts to your Search here for discounts and
products, promotions, events, new resources you can use to in
product launches, services,
consultations, and any other benefits your business and personal
you can imagine on this life.
comprehensive bulletin.

12. National Exposure
To create your Directory
and Classified listings:
1. Log in at:
www.ladieswholaunch.com/Atlanta
2. Select Account link in upper
right hand corner
3. Locate ―My Directory
Listings‖ and ―My
Classified Listings‖ in the
right sidebar
4. Create listings in each
appropriate category

13. STRATA Member Success
• In 5 easy steps you can be business
can be the Featured Success Story.
Just send in:
--brief description of your business
--two paragraphs regarding success
--contact info including your website
--thumbnail photo of member
--picture of logo or product
Send to:
Ladies Who Launch website has stratasuccess@ladieswholaunch.com
over 100,000 monthly visitors and there
are 60,000 weekly email subscribers who
will have the opportunity to learn about
you when you have a success story to Subject Line:
share!
STRATA Member Success

14. Webinar Marketplace
Coming Soon: Distribute your webinar
offerings through the LWL network
(more on this at the February 2010 STRATA
Meeting)

15. Local Exposure
• Local Atlanta Website Highlights
– News
– Featured Member
– Advertising
• Facebook/Twitter/LinkedIn
– Join the Facebook FanPage www.facebook.com/lwlatlanta
• Post events, news on our local page, reach everyone in the local
community!
– Follow @lwlatlanta
• Tweet us with your news, events, etc
• Local PR Opportunities

16. Local Atlanta Website

17. Local Atlanta Website

18. Facebook Fan Page

19. Twitter Page

20. LinkedIn Page

21. Discounts
STRATA Members receive substantial
discounts on:
• Workshops
• Webinars
• Ticketed events
• Preferred vendor discounts

22. Preferred Vendors
• Check the Ladies Who Launch Directory and Classified
Listings for special offers from other LWL members
• Visit www.ladieswholaunch.com for special offers
from:
– PR Newswire
– Resource Nation
• Vendors are added on a regular basis, so check the
Resource section of the website regularly

23. Your Participation Locally
To be featured on our local LWL website:
Please email Angela:
• Your logo, headshot, bio, and links to any website
• Your electronic media kit (if you have one)
• Press releases with image and/or logo when you have an
update (please include these each time)
• Always send your current news and media coverage and
STRATA Success (stratasuccess@ladieswholaunch.com) and
copy astalcup@ladieswholaunch.com

24. Your Participation Locally
To participate in our social media channels:
• Join our Facebook Fan page and post your news and events:
www.facebook.com/lwlatlanta
• Follow @lwlatlanta on Twitter and tweet at us with your news
• Join the LinkedIn Group and share events, news, discussions

25. Thanks for your time!
Questions? Just ask!
• Angela Stalcup– astalcup@ladieswholaunch.com
• MaryBeth Reeves– mbreeves@ladieswholaunch.com
We’ll respond to emails or schedule a call to help you
get the most from your STRATA Membership.

26. Getting the Most Out of
STRATA Membership
Angela Stalcup– astalcup@ladieswholaunch.com
MaryBeth Reeves– mbreeves@ladieswholaunch.com