A list of top 20 Facebook pages for Personal Care. The ranks are based on the number of likes each of them have on the page. The report includes the engagement ratios of each page. The report is for the month of October, 2012

1. PERSONAL CARE PAGES ON FACEBOOK – ANALYTICS
Top Likes Gainers Engagement Analytics
Personal Care pages on Facebook with the Personal Care pages on Facebook with Personal Care pages on Facebook
highest net addition of Likes over the last month: the highest Engagement Score for the with the lowest Engagement Score
last month: for the last month:
1. Lifebuoy- 981,849 Net New Likes
1. Parachute Advansed – 1.11%
2. L’Oréal Paris India - 176,849 Net New Likes 1. Pears– 21.53%
2. Friends Of Sure – 1.14%
3. Gillette India - 119,825 Net New Likes 2. Fiama Di Wills Men – 14.02%
3. Garnier Pure Active – 1.50%
4. Head & Shoulders India - 100,920 Net New Likes 3. Olay India – 9.66%
4. Clear – 1.59%
5. Axe Angels club - 72,948 Net New Likes 4. L’Oréal Paris India – 9.50%
5. Vaseline - 1.62%
5. Lifebuoy – 8.98%
Key Shifts
Key shifts in the Top 20 Ranks vis-à-vis last month:
1. Fiama Di Wills Men and Pantene India have entered the list.
2. Lifebuoy has jumped from rank 9 to rank 3 as it is one of the top gainers in new likes this month
1 Compiled by ASTERII ANALYTICS www.asterii.com

2. TOP 20 PERSONAL CARE PAGES ON FACEBOOK
Engagement
Rank Page Name Likes Talking about
Score
1 Axe Angels club 3,910,622 216,538 5.54%
List of Top 20 Personal
2 Vaseline 2,231,262 36,167 1.62% Care companies /
brands like shampoos,
3 Lifebuoy 1,695,156 152,225 8.98% cream, deodorants,
soaps etc.,
4 Garnier Men India 1,325,594 71,588 5.40%
Ranks based on total
5 Maybelline New York India 1,282,644 110,818 8.64% number of likes of the
pages.
6 Clear 1,098,307 17,409 1.59% ‘Talking about’ scores
are the average for
7 Gillette India 1,009,952 43,505 4.31% latest week.
8 Denver for Men 914,841 29,227 3.19% Engagement score
averaged for the
9 Head & Shoulders India 870,349 34,136 3.92% month.
10 L’Oréal Paris India 805,483 76,490 9.50%
As on October 30, 2012
2 Compiled by ASTERII ANALYTICS www.asterii.com

3. TOP 20 PERSONAL CARE PAGES ON FACEBOOK
Engagement
Rank Page Name Likes Talking about
Score
11 Friends Of Sure 648,772 9,044 1.14%
12 Pears 632,116 108,334 21.53%
13 Sunsilk Hair Experts 609,689 43,501 4.18%
14 Olay India 534,690 75,346 9.66%
15 Parachute Advansed 530,664 5,924 1.11%
16 I Love Lakme 527,850 7,703 2.66%
17 Vivel Deo Spirit 501,201 44,049 8.96%
18 Fiama Di Wills Men 500,838 131,141 14.02%
19 Pantene India 492,550 34,379 5.33%
20 Garnier Pure Active 478,890 5,190 1.50%
As on October 30, 2012
3 Compiled by ASTERII ANALYTICS www.asterii.com