1. Online Presence for your Business
- Gunjan Goel, Co-Founder Plexlane+

2. Brick & Mortar vs. Online?
2
Brick & Mortar
1:1 Customer Experience
Try & Buy
Real-time Feedback
Sense of “trust”
Brand Loyalty
Could be expensive to setup
Online
Global Customer Reach
Lower investment to setup
Around the clock
Cost of “changes” small
Lower overheads
Online presence is very much needed

3. Some Examples
3
Range
RoverAmazon
Google Nike
Best
Buy
Coca
Cola

4. 4
#Web
Website
Email
Hosting
SEO
Analytics
#Social
Blog(s)
Promotions
Campaigns
#Mobile
Mobile Apps
Mobile Sites
Advertising
What’s involved?

5. 5
Website
Hosting
Provider
Custom
Wordpress
eCommerce
Woo
Commerce
Magento
PrestaShop
Shopify
Amazon
eBay
Email/Apps
Domain
Registrar
Google
Apps
Office 365
Hosting
GoDaddy
Hostmons
ter
SEO &
Analytics
Google
Analytics
Hosting
Provider
#Web
Advertising – Google Adwords, Adsense, Others

6. 6
Social Media
Facebook
Google+
Pinterest
Instagram
Twitter
LinkedIn
YouTube
Blogs
Wordpress
Typepad
Blogger
Weebly
Promotions
& Campaigns
Email Marketing
Strutta
Wildfire
Votigo
#Social
Advertising – Google Adwords, Adsense, Others

7. 7
Mobile Apps
Android
iOS
Windows
Blackberry
Other
Technologies
Phone Gap
HTML5
Shopify
Mobile Sites
Responsive
website
themes
#Mobile
Advertising – Google Adwords, Adsense, Others

8. 8
Advertising
Google
Adwords /
Adsense
Social
Platforms
Payment
Platforms
Paypal
Authorize.
Net
Themes
Theme
Forest
Code
Canyon
Stock
Photos
iStockPhoto
Fotolia
#Other Areas

9. 9
#Web
Website
Email
Hosting
SEO
Analytics
#Social
Blog(s)
Promotions
Campaigns
#Mobile
Mobile Apps
Mobile Sites
Advertising
A lot involved but it’s worth it

10. For going Online you’ll need help? 10

11. 11Building Online Presence
Do it Yourself
Hire Locally
Freelancer

12. 12
Do it
Yourself
Hire
Locally
Freelancer
Freelancer.com
Freelance.com
oDesk.com
eLance.com
Building Online Presence

13. Learn more at plexlane.comU.S. Headquarters
Mesa, AZ 85207
+1 602 PLEX 260
sales@plexlane.com
www.plexlane.com
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