2. Discussion Topics
1. Online Marketing Secrets…from Google
2. Be The Hunted
3. Social Networking and Branding
4. How to Setup a Hunted Profile
5. Social Networking Action Plan
4. Secret #1
The Free Google Manual
www.Google.com/webmaster
www.Google.com/websiteoptimizer
www.Google.com/analytics
5. Secret #2
Its All About The Keywords
http://www.seomoz.org/article/search-ranking-
factors
6. Hunters, Farmers & The Hunted
The Hunted…
• businesses seek out the experts
• utilize social networks
• find the “perceived” best in class
…get sought out for their expertise.
7. Make Your Profile a Target
• Who are You?
• Are you findable?
• How many are looking?
– Free Wordtracker
• Would you buy from YOU?
– Can you find you?
8. Make Your Profile a Target
• Who are You?
• Are you findable?
• How many are looking?
– Free Wordtracker
• Would you buy from YOU?
– Can you find you?
9. Build an Army of Recruits
Digitize your contacts
Get recommended
Add testimonials to your contract
Would you buy from your company?
Profile test
10. Build an Army of Recruits
• Align your sales force
• Feed your profile
• Syndicate your content
• Work Hard…Work Smart…Work Less
11. The Hunted Worksheet
Your ‘Keyword’ Executive Summary
Get The Hunted Worksheet
Search Term 1
Optimized Content
Target Market
Search Term 2
Optimized Content
Target Market
Search Term 3
Optimized Content
Target Market
12. 4 Step Action Plan
1. Declare Yourself The Expert
• Account Executive Going Green
Expert
2. Have Your Customers Back You Up
3. Make it a priority…The 4-hour Work Week
4. Outsource it…trade it…just do it
13. Open Discussion
Q and A
Contact Info
Mint Social
Matthew O’Brien
602.206.8089
mint@MintSocial.com
http://gplus.to/matthewobrien
