What to do in 2013? As a business owner you would like to harvest the low hanging fruits and as a marketing professional you want to embrace the power of transparency and succeed in delivering the customers needs. There are three pillars to focus on in Marketing success for 2013: social branding, social marketing and social media. So empower yourself with the strengths of social!

1. 123 Involve Me
Management Summary for 2013

2. Consumerism
Love the likes, like the customers

3. Content
• From product push to consumer love
• Branding 1.0 | 2.0 | 3.0
• Marketing 1.0 | 2.0 | 3.0
• Media 1.0 | 2.0 | 3.0
• The secrets to success

5. Branding
• Branding 1.0 - information
supply, facts & figures.
• Branding 2.0 - story telling,
brand values, icon identities.
• Branding 3.0 - customer stories,
consumer communities,
individual identities.

6. Marketing
• Marketing 1.0 - product push
• Marketing 2.0 - brand identity
• Marketing 3.0 - customer
empowerment

7. Media
• Media 1.0 - Paper; spread the
news, Radio & TV; target audience;
Telephone & DM; connect to close
the deal, advertise.
• Media 2.0 - Internet, social,
segmentation, sharing; review,
ratings, likes, content, SEA.
• Media 3.0 - Mobile Me, app
identity, smartvertising; free
branded functionalities, free
content, data, services with
sponsored messages, inbound
only, powered by brands who help
consumers build social capital.

8. "In todays world, we are digitally empowered. We
have it all and know it all. Friends grow naturally
based on habits and heart connections. Trust is a
social value, based on giving. Sustainability is a
social need, based on giving back. Brands will
discover the secrets to consumer involvement when
they value it as a personal love affair".
Athalie Stegeman

9. What to do in 2013?
• Customers are your brand
ambassadors, cultivate
the customer influencers.
• Turn your thinking around:
how can I deliver value in
stead of a product offer,
empower consumers.
• Help customers build
social capital, restore
community marketing.

10. Help needed?
• eBusinessBooster: delivering 3
steps to eBusiness
development.
• Creative leadership by fusing
business strategy with
marketing innovation.
• Author of Management Book
"De Digitale Dialoog".
• Embracing empowerment and
creating value by vision.
• AthalieStegeman.nl