Here is the presentation I gave at Casual Connect in Hamburg as well as London Unity User Group. It talks about the importance of designing in virality into your game and that your game brand starts with the flow of the game.

1. oscar@applifier.com
@Athanateus
@Everyplaydev
http://www.peterboroughtoday.co.uk/news/local/bronze-age-log-boat-find-plans-for-peterborough-1-4353431

2. How Do Players Find Your Game?
http://www.socialmedialeap.com/2010/03/graphic-designing/

3. http://www.snowdonia-adventures.co.uk/skillscourses/national-navigation.htm

4. Source Gamasutra: October 2012
http://www.gamasutra.com/view/news/178516/Research_How_mobile_players_find_new_games_to_play.php#.URUbc6VyEop

5. http://www.telegraph.co.uk/technology/3357930/E3-Quarter-of-all-
videogamers-are-over-50-says-study.html

6. http://www.dailymail.co.uk/sciencetech/article-1063923/Fourth-time-lucky-
Successful-rocket-launch-gives-lift-billionaires-plan-cheaper-space-
flight.html

14. Any Questions?
oscar@applifier.com
@Athanateus
@Everyplaydev
Thank you :) http://developer.everyplay.com