Athena School of Management is an international grade B-school based in Powai, Mumbai. Our vision is to create young leaders for the corporate sector who are equipped to handle the myriad challenges thrust upon them.

1. PROSPECTUS

2. 01 An Introduction
03 Post Graduate Programme
in Management (PGPM)
05 Course Structure
07 Programme Highlights
CONTENTS
09
11
Application Process
Admission Process
13 The Campus
17 People
19 Mumbai

3. In Greek mythology, Athena is the Goddess of wisdom,
courage and inspiration – qualities we wish to ingrain in
our students to make them leaders of tomorrow.

4. AN INTRODUCTION
The Athena School of Management is one At Athena, we constantly and extensively
of the few business schools in India with an interface with industry leaders to
education model that constantly evolves incorporate their learning in our course
to meet the current opportunities and content and delivery methodology to
challenges in corporate India. equip our students to tackle real-world
challenges with wisdom and courage.
Our endeavour is not to simply develop
students into highly employable assets;
it is to mentor them into well-rounded Our Motto is “Consilio Et
individuals who can innovate, inspire and Animis” which is Latin for
propel organizations. “By Wisdom & Courage”.
The modern landscape of corporate India
has created a huge demand for people who
demonstrate leadership in overcoming
inherent roadblocks. At Athena we prepare
our students for this dynamic and ultra-
competitive environment.
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5. POST GRADUATE PROGRAMME
IN MANAGEMENT
PGPM
The Athena School of Management A high percentage of our visiting The PGPM is designed to
will commence its new class for faculty are from the corporate push students out of their
the Post Graduate Programme in sector and hold advanced degrees comfort zone.
Management (PGPM) on January in their field of expertise, something
07, 2013 at its fully equipped and few Indian B-schools can boast of.
But at the end of this two-
technologically advanced campus
year programme, they will
based in Mumbai. Students have the flexibility to
be comfortable pretty much
choose from a range of specialties
anywhere - whether it is a
The PGPM is an intensive 2-year and innovative subjects such
boardroom or a ballroom.
programme that focuses on as Visual Merchandising, Risk
creating future corporate leaders Management, Lifestyle Design,
through rigorous class-room Corporate Communications, Mass
training, primarily using the Case Affluency Dynamics, Situational
Study method, augmented with Strategy & Awareness and Product
real-world internships at some of Delivery Management.
India’s leading companies.
The result is an end-product
The PGPM follows a design and that is not only highly skilled and
structure that is geared towards employable but ready to lead.
and co-developed with the end user
- corporate India - and therefore
provides students with the most
contemporary business education.
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6. COURSE
SEMESTER I SEMESTER III SEMESTER IV
- Business Communication CORE PAPERS CORE PAPERS
- Computer Applications in Management - Strategic Management - Entrepreneurship Development
STRUCTURE - Organizational Behaviour
- Quantitative Methods
- Financial Accounting
- Operations Research
- Management Control Systems
- Business Strategy and Business Plan
Creation
SPECIALISATIONS
SPECIALISATIONS
- Business Law 1. HRM
1. HRM
- Principles of Management - Cross Cultural Business
- Compensation Management
- Managerial Economics - OD & Change
- IR & Employee Legislation
- Industrial Psychology
- Emotional Intelligence and Managerial - HRD
Effectiveness - Project Work
- Performance Management
- Building a Learning Organisation 2. MARKETING
- Rural Marketing
2. MARKETING
- International Marketing
SEMESTER II - Sales & Distribution Management
- Strategic Marketing
- International Business - Product and Brand Management
- Project Work
- Consumer Behaviour
- Financial Management
- Service Marketing 3. FINANCE
- HRM - Advertising and Sales Promotion - Financial Modelling & Equity Research
- Production and Operations Management - International Financial Management
3. FINANCE
- Marketing Management - Derivatives and Risk Management
- Strategic Financial Management
- Management Accounting - Project Work
- Project Management & Infrastructure
- Management Information System Finance 4. IT & OPERATIONS
- SAPM - Software Management
- Research Methodology
- Corporate Finance & Taxation - E Business
- E-Commerce and Digital Marketing - Wealth Management - Fundamentals of Networking
4. IT & OPERATIONS - Project Work
- Technology Management
- Business Analysis and Design
- DBMS
- Computer Aided Management
- Quality Management
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7. PROGRAMME
HIGHLIGHTS
THE CASE STUDY METHOD CORPORATE INTERFACE PLACEMENT SERVICES INTERNATIONAL OUTLOOK ALL-ROUND DEVELOPMENT SOCIAL PROGRAMS
A significant proportion of our We provide students with Every student at Athena should In an increasingly globalised At Athena, we believe in providing Corporate Social Responsibility
classroom teaching is based several opportunities to be our brand ambassador in the marketplace, exposure to a well-rounded education through is a key component in every
on case studies and projects, interface and stay connected real-world. With that mission in international business practices a plethora of extra-curricular reputed organization. To
which place students in real- with the corporate sector. We mind, we focus on developing and cultures is crucial. electives and activities. familiarize our students with this
world business scenarios to facilitate Summer Internships our students for highly sought aspect of management, they
make real-time decisions, which with leading corporate houses after placements with leading We organize study tours to We encourage our students to will be part of the Rotaract Club
are benchmarked against actual for first hand experience under companies. foreign countries for students step out of their comfort zone (Youth Wing), through which
results and leading practices. the guidance of industry leaders. to gain a global outlook. This with courses on learning a foreign they will engage in community
Our Placement Services not includes visits to industries, language or yoga, grooming service, vocational service and
The Case Study methodology In fact, our course structure only facilitate employment but companies, cultural landmarks & lifestyle sessions or taming other social programs.
encourages individual ingenuity includes frequent visits to over-all grooming for long-term and partner institutions. the outdoors with trekking and
as well as team work. It instils industrial hubs, financial markets success. For this, we constantly adventure sports. On one day
amongst students the courage and service units. We also hold take feedback and insight from you could be learning ballroom
to ask tough questions and be monthly seminars for students our corporate advisors. dancing and on another you
accountable for their decisions. to interact with corporate role- could be visiting a naval warship.
models and leaders. There’s never a dull day at
Athena!
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8. WHO ARE WE LOOKING FOR
At Athena, we do not have an “ideal” candidate in mind. In fact, we
look forward to a diverse campus of varying talents, backgrounds and
aspirations.
We do place a premium on applications that clearly demonstrate
leadership, not just in the area of academics and employment but in
extra-curricular and social activities.
Candidates interested in applying to the Athena School of Management
can contact our admissions team. Our career counsellors will be thrilled
to guide applicants through the entire process.
APPLICATION PROCESS
Submission of Detailed Evaluation Written Test,
Enquiry & Notification of Admission Notice to
Application Form and by the Athena Group Discussion
Interest Shortlisting / Rejection Selected Candidates
Relevant Documents Admissions Team and / or Interview
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9. ADMISSION
PROCESS DATES & DEADLINES
Admission Review Start Date
Selected candidates will be notified of admission verbally
01 October 2012
as well as with a Provisional Letter of Admission, subject to
them completing the Admission & Joining Formalities within
Application Receipt Deadline
10 working days of receiving the letter. 15 December 2012
On completion of the Admissions & Joining Formalities, Admission Review End Date
candidates are presented with an Official Letter of Admission. 24 December 2012
Please note that applications are reviewed on a first come Programme Start
first served basis. Hence Candidates are requested to submit
07 January 2013
their applications as early as possible to increase their
chances of admission.
Applications received post the deadline will be considered
subject to availability of seats.
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10. THE CAMPUS
Athena School of Management is a city campus at Powai, an idyllic
suburb of Mumbai. Steeped in Greek architecture and grandeur, it
sprawls across a planned, integrated township with clean, tree-lined
boulevards and wide footpaths, with the scenic Powai Lake forming
the perfect backdrop.
Athena is located at Delphi, where students and faculty interact
in ultra-modern classrooms equipped with the latest in education
technology.
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11. FACILITIES
Powai houses the offices of over 300
Powai is self-contained with all major modern
corporates including Deloitte, JP Morgan,
facilities such as convenience stores, major banks,
Credit Suisse, Crisil, Tata AIA, Maersk, Larsen &
a world-class hospital, hotels, restaurants, cafes,
Toubro, Prudential, Kellogg, Colgate Palmolive,
upmarket retail outlets, entertainment zones and
British Gas, Nomura, Fullerton Inda, Arcelor
Mumbai’s most popular go-karting arena.
Mittal, Transocean, Syntel, Schindler, Bayer
India, Sony Pictures and Axis Bank.
Athena will help students find clean,
safe and affordable housing in the
prestigious Hiranandani Gardens area,
which is at walking distance from the
campus and considered one of the
safest districts in Mumbai. The area is
also in close proximity to the world-
class L.H. Hiranandani hospital.
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12. PEOPLE
DEAN COUNCIL OF ADVISORS
DR. SANCHITA C. BANERJI MR. ARUN TODARWAL
Sanchita is an academician with over A Chartered Accountant of repute and a
a decade of experience in the field of Partner of Todarwal & Todarwal, he is Director
management education. She has been a of several companies including Sterlite
part of several business schools including Technologies, Anuh Pharmaceuticals and
FOMS, NERIM, AIMS and FOSTIIMA Graviss Hospitality.
across the country. Sanchita is a Ph.D.,
MBA, B.Ed. and B.Sc. CAPT. J.P. SINGH
A Vayu Sena Medal awardee with leadership
exposure as an Executive Pilot with Air India
and Director of Hampshire Hotels & Resorts,
Shivalik Golf & Forest Resorts.
ACADEMIC ADVISOR
TIRTHA SEN MR. ARUN RAMAMURTHY
Tirtha has over three decades of CEO & Director of Remedial Resolutions,
experience over a wide and varied range an Alumni of IIM Calcutta and an illustrious
of sectors, positions and countries. career in banking with Standard Chartered,
Legally qualified, a Chartered Accountant Citibank and Deutsch Bank.
and an Academician, he has not only
headed Management Institutes in India MR. SHYAM SUNDER MADAN
but also been the CEO of the Institute of An Executive Director of the Food Corporation
Chartered Accountants of Botswana and a of India with four decades of experience in
Director at KPMG. Government Projects, PSUs, Consulting &
Social Enterprises.
WING COMMANDER R. K. SINGH
An alumnus of the Defence Services Staff
College at Wellington and an Instructor at the
prestigious Air Force Academy, is on the Board
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of Director of several HR companies and
Management Institutions.

13. MUMBAI
Can you think of a better place Mumbai is the
to join a B-school in India than
Mumbai, the commercial capital of
famed City
the country? of Dreams.
Ironically, some
A hub for corporates, banking,
also call it the
finance and entertainment; the
home of the rich and famous, from
‘city that never
business tycoons to movie stars. sleeps.’
Mumbai is also the cultural seat
of the country with an active
theatre and art scene, as well as
architectural landmarks such as the
Gateway of India, The Taj Mahal
Hotel and Haji Ali.
Mumbai is famed for its
educational institutions such as the
IIT Bombay, St. Xaviers College, The
Cathedral & John Cannon School,
Sydenhams, Bombay Scottish,
Jai Hind, SPJIMR, NMIMS, JBIMS
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among others.

15. The Athena School of Management
302, “B” Wing, Delphi, Hiranandani Business Park,
Orchard Avenue, Powai, Mumbai - 400 076.
Telephone: +91 22 4246 1400
Toll Free: 1800 102 6820
Email: info@athenasm.com
www.athenaschoolofmanagement.com
DESIGNED BY COLOURCRAFT STUDIO, MUMBAI.