This document discusses strategies for revitalizing downtown areas through improvements to streetscapes and public spaces. It recommends creating a vibrant city center with a diverse range of complementary uses and activities to attract pedestrians. Public spaces should be designed to be visually appealing, comfortable, safe, and help foster a sense of community. Street and transportation designs also aim to balance the needs of vehicles, bicycles, and pedestrians to make the downtown easy to navigate. The overall goal is to strategically invest in civic infrastructure to boost the local economy and encourage further private investment.