Layar is a platform that hosts content and the requisite JSON responses used by the app to create AR experiences Wikitude “Worlds” is also a hosted solution that levereages KML and ARML (Augmented Reality Markup Language) ARML ARML is based on KML but it enables to add much more information to your point of interest e.g. Telephone-number, Address, Links, different icons and images.
All rendering is done using a UIWebView; thus any HTML5/CSS3 features that can be used in WebKit can be used in Argon; CSS3 features include Transforms and Animation. Behind the scenes, Argon actually relies on CSS3 3D transforms when orienting HTML content ** Key component here is that both content development and delivery are primarily based on existing web technologies Channels = Onion Skins
KML = “Keyhole Markup Langauge”
Imagine Google maps: the pin = label, the bubble that displays when you click the pin = balloon this is a metaphor
GeoSpot = hot spot that can trigger events
Think of an application that “transports” users to different locations
Orientation: billboard means it’s always directly facing the camera Can set heading, tilt, and roll directly if necessary (e.g. overlaying an element on the south-facing side of a building)