1. VIRTUAL WORLDS
Greenwich Team 4
Alexandra Bayet
Christina Alvarado
Atman Bhesdadiya
Anastasia Toumazou
Daniel Marczinek
Jargalan Amarsaikhan
Avatarina

2. SALES
e.g. Miss Sixty
PUBLIC * STARDOLL

3. BRANDING, ADVERTISING & CR
e.g. AUDI
PUBLIC * 3D CITY

4. EDUCATION & RESEARCH
e.g. Edinburgh University
PUBLIC * SECOND LIFE

5. INTERNAL * T- SYSTES MMS
PUBLIC * HABBO
RECRUITMENT
e.g. Manpower

6. INTERNAL * T- SYSTES MMS
PUBLIC * ACTIVEWORLDS
COLLABORATION
e.g. IBM

7. TRAINING
e.g. IBM (Academy of Technology)
PUBLIC * SECOND LIFE
INTERNAL * T- SYSTES MMS
“You can hear live the teacher speaking,
you can raise your hand to ask a question
or you can text your question .
I found the environment very interesting”.
Athina Chimaridou - IBM Employee Cyprus

8. INTERNAL * T- SYSTES MMS
PUBLIC * SECOND LIFE
NEW EMPLOYEE ORIENTATION
e.g. Super Buy

9. SIMULATION
e.g. US Marine Corps
PUBLIC * OPENSIM
INTERNAL * T- SYSTES MMS
“Internal virtual worlds are
used for training-simulation
75% of the time.”
Tobias Dreher – T-Systems
Learning & Knowledge Consultant

10. INTERNAL * T- SYSTES MMS
PUBLIC * SECOND LIFE
DEVELOPMENT
e.g. Palomar Hospital

11. INTERNAL * T- SYSTES MMS
PUBLIC * SECOND LIFE
e.g. T-Systems @ CEBIT
Hybrid Events

12. IBM
ONE COMPANY, SIX WORLDS
Platform Selection considerations Use in IBM Enterprise
Active Worlds Scalable Events
Forterra Quick on-boarding & Voice integration Pilot deployment for early adopters includes team
OLIVE Pre-built spaces & presentation facilities meetings & small events
OpenSim Familiar interface for Second Life users Meetings, small events, Brainstorming, Community,
Wide scope for IBM community Translation, 2D-3D integration, Region
involvement & contribution Interoperability, Data-center modelling &
BSD licensing: Anyone can get involved management
in development
Second Life Publicly accessible and familiar to some Events and meetings, Employee orientation,
users Learning, Business rehearsals, Serious games,
Scalable Systems management, Interoperability with OpenSim
Voice integration
Torque Simple interface Remote mentoring, Small events, Brainstorming, 2D-
Quick on-boarding 3D integration
High fidelity Data center modeling
Low workstation requirements
Control for 2D integration
Unity3D Web browser based deployment Proof-of-concepts: Demonstrate 2-3D integration &
Light weight & customizable interoperability between worlds

13. BENEFITS “Sky is the limit“
George Georgiou - IBM Director Cyprus
24 hour learning “Disabled people can play as others
could not experience the war.” In the future,
Highly involving Michalis Similis – DITS Officer due to the
economic crisis, we might
use it to manage teams
Cost saving IBM.com
Real-time No location constratints
Immersive Increase knowledge resources & capabilities
Time saving Help to prevent real-life errors
Utilization of room Increased Intimacy & geographical brand coverage
Flexible teamwork- Individual view on environment Green workplace

14. ISSUES "It is addictive as hell!”
George Kyriakoullis, - Computer Scientist DITS Officer
Technological Organisational
•Confidentiality
Slow broadband Employee technical skills
Slow computers Employee adoption
Redesign information system Trust establishment
IT security Less loyalty
Unreliable systems Lack of control
Incompatible networks Less real-world interaction
Traffic congestions Limited target audience
Viability
Legal Cultural
Confidentiality Addiction
Copyright infringement Identity issues
Ethics Lack non-verbal cues

15. VIRTUAL WORLDS – SO WHAT?
Tobias Dreher & Claus Lehman, Anonymous, who works for a London-
T-Systems Multimedia Solutions based new media design company
Gmbh with 25 years of experience
“Development and utilization of Virtual “Virtual worlds in business is dead, stone
Worlds is still at starting point” dead. It died about 4 years ago
“Currently experiencing quick recovery for “… if you are doing an assignment on
roughly a year since 2007/2008 decline…” virtual worlds and business, your Master’s
should be in History and not Business”
“IBM and Intel are strong change drivers”
Interactive website integration in 2011 has
become a big advantage
THE TEAM
AGREES WITH…

16. REFERENCES – Secondary Research
Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School
Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or
http://dx.doi.org/10.2139/ssrn.634645
Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour
Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN:
http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106
OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD
DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988
Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at:
http://search.proquest.com/docview/224179527?accountid=78988
Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds“ MITSloan Management Review. Accessed in
19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/


Second Life, 2012. Coca Cola Product s. Second Life M arket Place. Available at :
ht t ps ://market place.secondlife.com/product s /s earch?s earch%5Bcat egory_id%5D&s earch%5Bmat urit y_level%5D=G&s earch%5Bkeyw ords %5D=coca+ cola [Acces s ed 24 April 2012].
Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at
http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/
Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).
Cherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual Spaces
Enabling Immersive Collaborative Enterprise, Part 1: Introduction to the
opportunities and technologies, IBM [online] Available at: <http://www.
ibm.com/developerworks/webservices/library/ws-virtualspaces/>
[Accessed 18 April 2012]
Korolov, M., 2009. IBM: four OpenSim regions for $50,000, Hypergrid
Business, [online] Available at: http://www.hypergridbusiness.
com/2009/07/ibm-offers-four-opensim-regions-for-50000/ [Accessed 19
April 2012]

17. REFERENCES - Interviews
George Georgiou. 2012. How virtual world is
being used by IBM,
Interview by Natasa Toumazou, [Telephone
Conference] Nicosia and London,
Cyprus, 5 April 2012.
Athina Chimaridou. 2012. How virtual worlds is
being used by
IBM, Interview by Natasa Toumazou [Telephone
Conference] Nicosia and
London, 5 April 2012.
George Kyriakoullis . 2012. Have you ever used
virtual world and
how?, Interview by Panagiota Toumazou [Face to
face interview] Nicosia,
4 April 2012.
Michalis Simillis , 2012. Have you ever used
virtual world and
how?, Interview by Panagiota Toumazou [Face to