Learn how user-generated content helps your business, insights from marketing expert Douglas Karr. Here are the highlights and key takeaways from #AtomicChat Twitter chat, hosted every Monday night at 9pm EST/ 8pm CST/ 6pm PST. Follow @Atomic_Reach for all your content marketing updates!

1. EVERY MONDAY at 9PM EST/8pm CST/6pm pst
#ATOMICCHAT
ATOMICREACH.com
#ATOMICCHAT
June 9, 2014
USER GENERATED
CONTENT
What is user-generated content (UGC)?
How can UGC help your business?
How do you get people to participate in UGC
& create content for you (or your business)?
How can you drive sales with UGC?
How does LinkedIn contribute to UGC
and how do they get it right?
Can LinkedIn groups drive UGC and how?
@DOUGLASKaRR
special guest:
Douglas Karr @douglaskarr
#UGC is content that supports online efforts that you don’t have to generate yourself. It’s written by
users, fans, clients #atomicchat
Douglas Karr @douglaskarr
#UGC doesn’t have to be totally written or produced by your users, you can collect and enhance their
content, too! #atomicchat
Douglas Karr @douglaskarr
it’s not just comments and reviews, anymore! Businesses are actively enticing their users to submit
#UGC
Douglas Karr @douglaskarr
#UGC is valuable because it’s not you selling, it’s people selling for you. Content that’s more trustworthy
and sincere. #atomicchat
Douglas Karr @douglaskarr
#UGC can often provide more effective content - it’s written from the perspective of the user, not your
marketing mumbo jumbo. #atomicchat
Douglas Karr @douglaskarr
Develop processes for collecting, curating and approving #UGC - web forms, specific hashtags, etc.
#atomicchat
Douglas Karr @douglaskarr
#atomicchat could be as simple as @formstack form to collect what you need!
Douglas Karr @douglaskarr
With an efficient system in place, you can spend a lot less time working on content strategies and
instead promoting #UGC #atomicchat
Douglas Karr @douglaskarr
Use a project management system like @brightpod to manage, collaborate, and publish the finished
#UGC. #atomicchat
Douglas Karr @douglaskarr
#ugc provides the emotional attachment in a purchase decision that’s often missing from marketing
content #atomicchat
Douglas Karr @douglaskarr
@linkedin is going personal w/ brand messaging and content strategy with “Picture Yourself” campaign
Douglas Karr @douglaskarr
@linkedin is collecting, curating & producing user stories w submitted content = very compelling and tap
into emotions #atomicchat
Douglas Karr @douglaskarr
I think combining #UGC + #storytelling + #video is skyrocketing in popularity in online marketing
#atomicchat
Douglas Karr @douglaskarr
@linkedin groups are great places to secure #UGC. Ask permission to re-use or expand and you’ve got
#ugc #atomicchat
Douglas Karr @douglaskarr
Just be sure to kick out the spammers in your @linkedin group #atomicchat
Douglas Karr @douglaskarr
We love @linkedin as an example because it’s professionals helping professionals #atomicchat - that’s
personal!
Patrick Winther @PatWinther
It helps your followers realize that you are listening. They are more likely to post about your brand in the
future. #AtomicChat
Clifton Webb @CliftonW21
#UGC can make your followers feel like they have a say in your business. #Atomicchat
Shirley Williams @williampearl
#UGC is an engaged user that feels they are being heard and wants to contribute #atomicchat
Michele J Martin @michelejmartin
I believe the key to #UGC is that it takes it beyond just “engagement” & becomes about THEIR
experience, which is more powerful #atomicchat
Michele J Martin @michelejmartin
There will always be some naysayers. Don’t try to control, but do AMPLIFY the advocates to make them
stand out #atomicchat
Sheldon@AppYoSelf @SheldonCPF
Give them an incentive!
610 544.3k 6.1mTweets REach
Chat stats provided by SpiderQube.com.
FREE trial code for our community: 30daygo
We are 170 members strong! The “Why Content?” group aims to discuss ways to
connecT our audiences with quality content. They deserve it, don’t they? So join us!
IMPRESSIONS
#AtomicChat Numbers
Join our “Why Content?” Group!
Speaking of LinkedIn ...