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Establishing Relationships on 
Multi‐Cultural Teams
Brought to you by ITAP International, Inc.
www.itapintl.com

© 2013  ITAP International, Inc. All Rights Reserved.
Presentation Contents
Presentation Contents
Relationships and Trust

Cognitive and Affective Trust

Building Successful Relationships

Building Rapport

Special Offer – Measuring Team Functioning: Team Assessment 
(GTPQ)
2
© 2013  ITAP International, Inc. All Rights Reserved.
Outcomes
• This presentation will explore the logical and
This presentation will explore the logical and 
emotional aspects of trust as they relate to 
building relationships among team members
building relationships among team members
• It will show the cultural implications and 
impact of cultural attitudes, and it will offer 
impact of cultural attitudes and it will offer
suggestions for how to build relationships

3
© 2013  ITAP International, Inc. All Rights Reserved.
Relationships and Trust
Relationships and Trust
Trust is one of the most important factors underlying effective 
working relationships.  (See also the ITAP presentation on 
k
l
h
(
l h
Building Trust on Multi‐cultural Teams.)
• Trust is important in relationships because it:
– is the belief that a person’s word is reliable and that each 
person will fulfill its obligation in any work or personal 
interaction
– means having the confidence that others will not exploit 
the vulnerabilities of the team members or team leader. 
– is based what assumptions others make as to how their 
team members will perform on some future occasion. This 
b
ill
f
f
i
Thi
assumption is a function of the other person’s current and 
previous claims, either implicit or explicit, as to how they 
will behave
will behave
4
© 2013  ITAP International, Inc. All Rights Reserved.
Culture Note
Culture Note
NEED FOR CERTAINTY:
NEED FOR CERTAINTY:
• It helps to define the links between the team 
members, identifying the handoffs and 
members identifying the handoffs and
dependent variables.  You can do this by 
creating a visual/flow chart.  Such a map is 
creating a visual/flow chart Such a map is
especially useful for team members for whom 
English is an acquired language.
English is an acquired language

5
© 2013  ITAP International, Inc. All Rights Reserved.
Cognitive vs. Affective Trust
Cognitive vs. Affective Trust
Cognitive Trust is… 
•
•

•

•

Affective Trust is…

The level of confidence or willingness to 
rely on the competence of others  
It is based on observations and personal 
reputation (how the team member acted 
reputation (how the team member acted
in other relationships) regarding the 
likelihood that team members will live up 
to their obligations
Can be referred to as predictability or 
Can be referred to as predictability or
reliable‐ness. It is based on knowledge 
that has been accumulated from 
observations and from what is understood 
to be their reputation (how they have 
to be their reputation (how they have
acted in other relationships) 
Cognitive trust is knowledge‐driven

•

•

•

•

Confidence based on feelings 
generated by the level of care and 
concern the other team 
member/leader demonstrates.  
member/leader demonstrates
Characterized by feelings of security 
and perceived strength of the 
p
relationship
Based more on personal experiences 
than knowledge about the reputation 
of the other 
Affective trust is emotion‐driven

SOURCE: www.kentgrayson.com/Grayson Archive/cogaffjbr.pdf

6
© 2013  ITAP International, Inc. All Rights Reserved.
Cognitive Trust
Cognitive Trust
Strategies for Building Cognitive 
Trust:
•
•
•
•
•

Share information about your skills 
and capabilities
Endorse the skills and value that each 
Endorse the skills and value that each
member brings to the team 
Provide a clear team purpose and 
vision
so
Do what you say you will do 
(DWYSYWD)
Create an “Operating Agreement” 
with the team 

Cultural Orientations: These 
strategies work for those with…
strategies work for those with
 Achievement Orientation

 Need for Certainty

7
© 2013  ITAP International, Inc. All Rights Reserved.
Affective Trust
Affective Trust
Strategies for Building Affective 
Trust:
•
•
•
•

•
•

Rotate meeting times/meeting 
leadership
Personalize e‐mails – avoid e‐mail blasts
Personalize e‐mails – avoid e‐mail blasts
Have regular 1:1 conversations with 
each other
Pay attention to news items  from your 
other locations – talk about their global 
current events
Ask about each member’s culture and 
then flex your approach
then flex your approach
Ask about each team member’s 
communication preferences and try to 
follow what they prefer

Cultural Orientations: These 
strategies work for those with…
strategies work for those with
 Group and Participative 
Orientations

 Quality of Life Orientation

8
© 2013  ITAP International, Inc. All Rights Reserved.
Building Successful Relationships
Building Successful Relationships
Strategies…
•
•
•
•
•

•

•
•

Prove you are willing to trust by demonstrating 
illi
b d
i
your level of investment in the relationship
Demonstrate your commitment to the project 
(team outcomes) and the people on the team
Keep your commitments and promises
Keep your commitments and promises
Tell the truth even when it may reflect badly on 
you
Communicate with team members often 
including outside team meetings and social 
including outside team meetings and social
occasions
Treat others as equals.  While they may not have 
the same skills or skill levels you have, they may 
have other complimentary skills.  Assume they 
are bringing something valuable to the team
Focus on shared goals (rather than personal 
goals)
Do what’s right rather than just doing the right 
things

Cultural Orientations: These 
strategies work for those with…
strategies work for those with
 Participative Orientation

 Participative Orientation

 Group Orientation
g y
 Tolerance for Ambiguity
9

© 2013  ITAP International, Inc. All Rights Reserved.
Building Successful Relationships
Building Successful Relationships
Strategies…
•
•
•

•
•

Cultural Orientations: These 
strategies work for those with…
strategies work for those with

Act and speak consistently
Share more information than is requested
Be open‐minded about “how to do things.”  
There are many ways to get things done – your 
h
h
d
way may not be the best.  Listen openly to what 
others consider best approaches
Let others do it their way when it is not your 
responsibility
Even if the other is perceived as “impossible to 
work with” focus on the team outcomes, not the 
person.  You do not have to like your team 
members, but the team does need to achieve its 
stated outcomes and work towards that 
common goal.  Ask yourself, “What can I do 
differently to make this work?”

 Participative Orientation
 Tolerance for Ambiguity

10
© 2013  ITAP International, Inc. All Rights Reserved.
Building Rapport
Building Rapport
Strategies…
•

•

Cultural Orientations: These 
strategies work for those with…
strategies work for those with

Start each meeting by asking members to 
identify themselves, their current geographic 
location, and the time at their location (that 
will help everyone remember who is working 
ill h l
b
h i
ki
outside of typical work hours and likely to be 
tired while showing commitment to the 
team)
Start each team meeting with a few minutes 
St t
ht
ti
ith f
i t
of “personal milestones.”  These can be 
personal or professional.  Some team 
members will talk about family events such 
as birth of a child, a celebration, or a cultural 
as birth of a child a celebration or a cultural
holiday. This helps team members discover 
what they have in common.

 Group Orientation

 Group Orientation
p

11
© 2013  ITAP International, Inc. All Rights Reserved.
Building Rapport
Building Rapport
Strategies…
•

•

•

•

“Give them permission” to talk with each other 
by telephone outside of team meetings (the 
telephone is better at building relationships 
than email)
Read the news and weather especially for those 
locations where employees are remote.  Ask if 
they/their families are okay after earthquakes, 
monsoons, typhoons, political upheavals, etc.
Encourage them to share with the team 
E
th
t h
ith th t
information about how they celebrated recent 
cultural events
Notice the pace of speech of the team 
members.  When conversing with them and 
members. When conversing with them and
when asking them questions, match their pace 
of speech.  Remember, some of your team 
members may be speaking in a language other 
than their preferred language and slower pace 
helps them assimilate and understand what is 
h l th
i il t
d d t d h ti
being said

Cultural Orientations: These 
strategies work for those with…
strategies work for those with
 Hierarchical and Group 
Orientation
 Quality of Life Orientation
 Group Orientation

12
© 2013  ITAP International, Inc. All Rights Reserved.
More Strategies for Building Rapport
More Strategies for Building Rapport
•

Smile when talking on the telephone (others can hear the smile).  
–
–

•
•
•
•

•
•

Consider putting a small mirror by your computer or telephone to remind yourself to smile.  
Consider putting a small mirror by your computer or telephone to remind yourself to smile
Or pin up the word SMILE.  Smiling would make your conversation warmer and more relaxed.

Ask simple questions to get others involved in the conversation; encourage involvement.
Offer to help.  (“It seems like you are asking for some support.  How can I help?  What do you need 
from me to make this deadline?”)
Listen carefully and listen for undertones (listen for what they mean not just what they say).
Li t
f ll
d li t f
d t
(li t f
h t th
t j t h t th
)
Do not interrupt even when there is silence.  Some cultures are cultures of silence. Also it may be 
necessary for team members to gather their thoughts before speaking.  Give them space.  If the 
time of silence gets too long, ask if they need time to think about their answer and offer to come 
back to them after you let someone else speak.  (DO NOT FORGET to get back to them.)
Do not let others interrupt, finish sentences of others or “explain” what other team members have 
said (I think what John means is…).
Use communication techniques to show that you understand or care to know more.  Here are some 
examples:
–
–
–
–
–

I can follow that logic
Please say more about that
Does that mean…?
I see what you mean
It sounds like it is a difficult situation

13
© 2013  ITAP International, Inc. All Rights Reserved.
More Strategies for Building Rapport: 
Quick Tips
k

















Match the pace of their speech
Show respect (use honorifics, allow for silence, etc.)
Show respect (use honorifics allow for silence etc )
Find commonalities; ask them to share information (hobbies, cultural events, favorite foods, books, movies, music, 
information about holidays, etc.)
Be “sociable”
Actively seek ways to build relationships between team members such as using icebreakers, socializing, and/or “successes 
since we last spoke…”
i
l
k ”
Background sharing (education, other successful team work, lessons learned on other teams, special capabilities, specific 
issues, help or support needed…)
Ask: 
 What I want to learn is…
 Who can help me gain access to…
During the introductions in team meetings ask them to talk about the “time of day” and their current location
Focus on both people and their work
Create “high social presence”; use social media if they do
Use photos (of the office locations, of the team members)
U
h t ( f th ffi l ti
f th t
b )
Recognize various holidays
Encourage team members to  share successes
Be friendly
g
Communicate outside meetings – socialize, too

14
© 2013  ITAP International, Inc. All Rights Reserved.
Measuring Team Alignment 
Measuring Team Alignment
• If you already suspect that there is a lack of
If you already suspect that there is a lack of 
trust among and between team members, or 
there seem to be “broken relationships” you 
may want to measure team alignment.  
• ITAP’s Global Team Process Questionnaire™, 
(or GTPQ) identifies areas that need work so 
you can focus on team improvement, and 
allows you to measure change/improvement 
ll
h
/i
over time.
15
© 2013  ITAP International, Inc. All Rights Reserved.
Measuring Team Functioning
Measuring Team Functioning
ITAP measures human process 
easu es u a p ocess
interactions on teams which 
include:
• Executive overviews
• Both quantitative  answers and 
qualitative insights
• Automated diagnosis
• …can be customized with 
questions that address your    
team goals…
team goals
16
© 2013  ITAP International, Inc. All Rights Reserved.
To Improve Individual 
To Improve Individual
and Team Performance
Want to know more about your team?  Start 2014 with 
information about how well the team is performing, what  
p
g,
needs attention… (and measure change over time…)
PROMOTION: 50% OFF the first 2 (must buy 2)!
Buy 2 iterations of ITAP’s Global Team Process Questionnaire™ 
f
’ l b l
(GTPQ*) at $495 each.  This offer includes 1 hour virtual 
debrief with each iteration.
Email me (cbing@itapintl.com) and enter PROMOTION CODE ER14GTPQ in the 
subject line
*GTPQ (Premium version) retails for $1,000/team plus debrief or delivery 
of interventions for the team @ $350/hour
17
© 2013  ITAP International, Inc. All Rights Reserved.
2013 ITAP Presentations
2013 ITAP Presentations
1. Impact of Culture in Multi Cultural Teams
1 Impact of Culture in Multi‐Cultural Teams
2. Establishing Leadership Credibility on Multi‐
Cultural Teams
Cultural Teams
3. Building Trust on Multi‐Cultural Teams
4. Establishing Relationships on Multi‐Cultural 
Teams

18
© 2013  ITAP International, Inc. All Rights Reserved.
Questions?  Please email or call me…
Questions? Please email or call me…
Catherine Mercer Bing
CEO,  ITAP International, Inc.
cbing@itapintl.com
ITAP International, Inc.
ITAP International Inc
353 Nassau Street, 1st Floor
Princeton, NJ 08540 USA
(W) 1.215.860.5640
http://www.itapintl.com
//

Remember put PROMOTION CODE 
ER14GTPQ
j
y
in the subject line of your email.

…thank you…
19

© 2013  ITAP International, Inc. All Rights Reserved.

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