1. Mini Lesson on SEO
Search Engine Optimization
Ann Treacy
atreacy@treacyinfo.com
www.byteoftheweek.com
www.treacyinfo.com
2. Search Engines Like:
1. Lots of repeated
keywords on web
page
2. Lots of good links to
your web site
3. Regular updates
4. Quick download
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4. Create a List of Keywords
• Your name
How do you rank?
• Products
• Add location
• What terms do
people use to find
someone like you?
http://www.mikes-marketing-tools.com/ranking-reports/
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6. Where to Place Keywords
• Title Tag
• Use keywords in context
• Highlighted terms
• Links
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7. Look at the Links
• See who links to you
www.linkpopularity.com
• See who links to the
competition
• Make sure your partners
link to you
• Ask people to link to you
• Get into social media
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8. Not all links are helpful
• Good Links • Bad Links
– Actual partners – Link farms
– Social Media – Unrelated sites
– Reviews
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13. Fresh Content
• Making even small changes will help
• Making small changes that build your
content are even better
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14. Why Social Media?
Ann Treacy
atreacy@treacyinfo.com
www.byteoftheweek.com
www.treacyinfo.com
15. Impact of Social Media
http://www.youtube.com/watch?v=QUCfFcchw1w
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16. Interesting Stats*: Facebook
• An average Facebook users has 130 friends.
(AllTwitter)
• Facebook hosts 42 million "Pages" with 10 or
more likes. (Jeff Bullas)
More than 1 million websites have integrated
with Facebook in various ways. (Uberly)
• 80 percent of social media users prefer to
connect with brands through Facebook.
(Business2Community)
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
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17. Interesting Stats: Twitter
• 56 percent of customer tweets to companies
are being ignored. (AllTwitter)
• The average user follows (or is followed by) 51
people. (Diego Basch's Blog)
• 32 percent of all Internet users are using
Twitter. (Marketing Land)
• 34 percent of marketers have generated leads
using Twitter. (Digital Buzz Blog)
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18. LinkedIn Stats
• 90 percent of users found it useful
• 187,000,000 members (Dec 2012)
• 65 percent male
• 50 percent college graduates
• Launched in 2003
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19. Interesting Stats: Google+
• Google+ pages appear in search results
for 30 percent of brand term searches for
brands with G+ pages, up from 5 percent
in February 2012. (Bright Edge)
• Only 8 percent of Americans 12+ have a
Google+ profile page. (Edison Research)
• 625,000 new users on Google+ every day.
(AllTwitter)
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20. Interesting Stats: Pinterest
• 80% of Pinterest users are women; 50 percent of all
Pinterest users have children. (Search Engine Jrnl)
• Pinterest referrals spend 70% more money than
visitors referred from non-social channels. (Search
Engine Jrnl)
• Pinterest pins with prices get 36% more likes than
those without. (Shopify)
• 69% of online users who visit Pinterest found an
item to buy, compared with 40% of Facebook users.
(All Facebook)
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21. Your motivation today…
1. Learn about how each social media
channel works
2. Think of one social media strategy you
can start implementing tomorrow
3. Set up the tools you need
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22. Before you Begin
• Why do you want to use social media?
– How does it fit into existing business goals?
– How can you measure success?
• What resources do you want to dedicate to
social media efforts?
– Internal staff? Consultant? Both?
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23. Find Your Comfort Level
Inform
Website, Email Alerts, Video Controlled
Engage
Blog, LinkedIn Moderated
Facilitate
Social Networks Monitored
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24. Blog
• Great way to inform
• Great for showing
personality/expertise
• Great for search
engine optimization
• Great for tying in
other media
• Easy to update
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26. Blog Tech Talk
• Choose a platform
(WordPress, Blogger)
• Post articles
(ongoing)
• Moderate/monitor
comments
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27. LinkedIn
• Your personal
account can be as
powerful as your
business presence
• Take time to flesh out
your profile
• Look for groups to
join or create
• Be the person people
want to know
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34. LinkedIn Tech Talk
• Set up an account
– Personal, company, group
• Choose your level of commitment
– Wait to be contacted
– Contact people one-on-one
– Join conversations
– Start/host conversations
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35. Twitter
• Post updates
• Follow others to get
their updates
• Search for timely
info
• Follow topics of
interest
• #hashtag = topic/tag
• @AnnT = shout out
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45. Twitter Tech Talk
Inform Engage
• Send specials • Find folks to follow
• Send RT-worthy • Listen and RT
messages • Use @
• Set realistic • Link to articles et al
expectations for more details
• Use # • Tweet during
conferences
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46. Pinterest
• Sign up with an
account
• Set up boards
• Connect with other
social media tools
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47. Pinterest Tech Talk
• Pin pictures you like
• Repin others’ pictures
• Post comments on pictures
• Share work of others
• Focus on your demographic, but not
necessarily only your products
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48. Why Google+?
• Similar to Facebook with an option to
segment connections
• Big with online marketers
• Big with emerging musicians
• Ties into Google Tools (Flickr, YouTube…)
• Google+ Recommendations may influence
SEO
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55. Facebook
• Have a plan to keep the updates flowing
• Take the time to listen
• Be flexible & prepare to roll with it
• Your following is built on the relationship of
your fans
• Consider campaigns
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56. Person/Profile
• Post updates,
images, videos,
polls
• Friend People
• Join Groups
• Like Pages
• Comment, like,
share posts
• Tag
• Send private
messages
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73. Add a Cover…
• 851 pixels wide and
315 pixels tall
– Or must be at least
399 pixels wide
• Rules:
– No prices or specials
– No contact info
– No urging to like
• GraphicRiver.net
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76. Tips
• Be active
– Best time to post – 8 pm
• Interact with other sites to build a rep
• Provide info people want more than info
you want them to have
• Promote on your site
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77. Facebook Tech Talk
• Tell people about
your FB page
– Tell FB friends
– Send out an email with
a link
– Post a link on your
web site
– Mention it everywhere
– Get e-fluencers to talk
about you
www.facebook.com/pages/create.php
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79. Final Tips
• Have a
plan/calendar
• Look into Admin
tools
• Make the most of
every story www.hootsuite.com
• Do what’s right for
you!
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80. Get the presentation here:
http://byteoftheweek.com/
Thank you!
Ann Treacy
atreacy@treacyinfo.com
www.treacyinfo.com