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Telling a Story with Social Media,[object Object],Ann TreacyTreacy Information Services,[object Object],atreacy@treacyinfo.com,[object Object]
It’s where the people are…,[object Object]
If you aren’t telling your story online someone else is.,[object Object],Search for your name to see if there’s a discussion already happening ,[object Object]
Establish your Story,[object Object],What is your story?,[object Object],Who do you want to hear it? (Know the demographics),[object Object],Who’s going to tell it?,[object Object],Find your voice,[object Object]
"When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion." - Russell Baker, U.S. columnist and journalisthttp://forums.e-democracy.org/groups/mnvoices,[object Object]
Find the Right Tool(s),[object Object],What tools suit your talents, time and story?,[object Object],What is your target market using?,[object Object],How much control do you need/want?,[object Object]
Anatomy of a Blog,[object Object],Static Page,[object Object],Widget,[object Object],Post: most recent first.,[object Object],Under Post:,[object Object],Leave a Comment,[object Object],Categories ,[object Object],Permalink,[object Object],Author,[object Object],Widget,[object Object],Widget,[object Object],Widget,[object Object]
Blogging,[object Object],[object Object]
Hear from an expert,[object Object]
Mini-Lesson: Google Alerts,[object Object]
Anatomy of Twitter,[object Object],What I see when I login,[object Object],Where you type your 140 Character Tweet,[object Object],Tweet,[object Object],Shortcuts:,[object Object],@annt– to reply or shout out to someone,[object Object],#mnbb09 – to add a subject to your tweetRT (ReTweet) – like an email forward,[object Object]
Anatomy of Twitter,[object Object],What can you do?,[object Object],What you see when you visit,[object Object],Update your story,[object Object],Follow people who add to or further your story,[object Object],Find people talking about your story,[object Object],Find people who are in your area (and should know your story),[object Object]
Twitter Logistics,[object Object],www.twitter.com,[object Object],Follow instructions,[object Object],Complete your profile!,[object Object],Upload a picture,[object Object],http://search.twitter.com/advanced,[object Object],Find fellow Twits,[object Object]
Mini Lesson - RSS: Really Simple Syndication,[object Object],    A family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format,[object Object]
Flickr,[object Object],Save, store, share photos,[object Object],Add pictures to your story,[object Object],Create groups, invite others to share photos add to the stories,[object Object],Embed photos into other sites to spread the story,[object Object],www.flickr.com,[object Object],www.picasa.com,[object Object],Feeds to ,[object Object]
YouTube,[object Object],Channel,[object Object],Animate your story,[object Object],Content trumps quality,[object Object],Keep it short & focused,[object Object],Invite others to use your video,[object Object],Invite others to participate,[object Object],www.youtube.com,[object Object],Embedded Video,[object Object]
Video Contest,[object Object],Encourage others to tell their story,[object Object],Set parameters,[object Object],Provide some instruction,[object Object],Ask folks to post to YouTube and tag or send link,[object Object]
Video Logistics,[object Object],www.youtube.com,[object Object],Set up a channel,[object Object],Search for likely viewers,[object Object],www.vimeo.com,[object Object],For more than 10 minutes,[object Object],Flip Video,[object Object],Cheap & easy,[object Object]
Wiki,[object Object],Build a story around local chapters,[object Object],Easy to change content,[object Object],Open to change content,[object Object],Great for decentralized content creation,[object Object],http://en.wikipedia.org/wiki/Minnesota,[object Object]
Social Networks,[object Object],LinkedIn, Facebook, MySpace, Plaxo…,[object Object],Build a community to hear, build, corroborate, promote your story,[object Object]
Facebook - LinkedIn,[object Object]
Facebook – Advanced Use,[object Object],Facebook Page,[object Object],Visible to everyone,[object Object],View visitor statistics,[object Object],Add applications,[object Object],Marketplace,[object Object],Sell/advertise items,[object Object],Group,[object Object],Able to send bulk invitations – so easier to grow list of members,[object Object],Events,[object Object],Post open houses, invite folks,[object Object]
Open up your story,[object Object],Invite comments, photos, videos,[object Object],Post comments on other sites that talk about you,[object Object],Address the positive and negative,[object Object]
Moving Forward,[object Object],Search for yourself online,[object Object],Establish a story,[object Object],Choose a tool(s),[object Object],Get started,[object Object]
Questions?,[object Object],Notes posted soon at: www.blandinonbroadband.org,[object Object],Ann Treacy,[object Object],atreacy@treacyinfo.com,[object Object],651.239.4581,[object Object]

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Telling A Story On Social Media

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Notas del editor

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