9. Be Proactive Not Reactive
Circle of Concern
Circle of Concern
Circle of
Influence
Circle of
Influence
Proactive Focus
Reactive Focus
10. Ask Yourself 3 Questions:
• When a crisis hits, will your company be ready?
• Do you know what you
will do?
•Do you have a plan?
11. What Direction Should You Take?
DIY
S
olu
tio
n
d
bri
Hy
t
tan
ul
ns
Co
y
Apath
Professional
12. Food For Thought:
“Unfortunately, the court of public
opinion often renders its verdict
within 24 hours after the first reporter
calls or the first TV camera goes on,”
says Cheryl Miller, chief executive
officer at At The Table Public
Relations. “How you handle a crisis
in the first 24 hours sets the tone
of what all future coverage and
opinions will look like on this subject.”
13. A Final Thought to Consider:
By failing to
prepare you are
preparing to fail”
“
- Benjamin Franklin
15. We are Specialists in
Crisis Planning and
Management
Cheryl Miller
Phone: (813) 251-4242
Cell: (813) 240-2664
Email: cmiller@AtTheTablePR.com
301 W. Platt Street, Suite 414
Tampa, FL 33606
www. AtTheTablePR.com