we are a team of people having over 18 years experience, of working with top Indian Corporate and MNC we have been on “both the sides” of business and hence we realized the need for a team that understands a corporate /brand’s requirement and arrives at an executable strategy with unmatched ideas which leads us to constant innovations to translate ‘their’ marketing strategy into executable activities, which is well executed, monitored and delivered on objectives & ROI. We provide BTL solutions across South Asia. Contact: +91-9899117435/ 9818123111

1. AUGUSTUS COMMUNICATIONS PVT. LTD.
Great Communication Through Small Initiatives: D E L I V E R E D !
PROFILE
A BTL Company

2. Great Communication Through Small Initiatives: D E L I V E R E D !

3. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
 we are a team of people having over 18 years
experience, of working with top Indian Corporate and
MNC
 we have been on “both the sides” of business and hence
 we realized the need for a team that understands a
corporate /brand’s requirement and arrives at an
executable strategy with unmatched ideas
 which leads us to constant innovations to translate ‘their’
marketing strategy into executable activities, which is well
executed, monitored and delivered on objectives & ROI.

4. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
 Created world’s largest working mobile
 Launched over 600 successful BTL marketing campaigns
 Worked on more than 56 brands and services
 Covered 2600 villages, towns and cities of India
 3rd successful year of association with IPL
 Successful record of 1200 people visiting and getting
experience for kaya Skin Clinic in single day
 5000 people experienced our activation for UTV Action in
single day across 3 cities
 Within 4 years our revenue grew by 300 %
 15 people working in our idea factory division for last 3 years
without a single attrition

5. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
our objectives – why we exist ? basis market
achieving objectives associates
how we deliver snapshots
accelerate growth geographical control
expertise roles contact us

6. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

7. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
AWARENESS
FAMILIARITY
TRIAL
REPEATLoyalty
Familiarity
Awareness

8. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
by defining and executing
what role to play in each of the
element that triggers growth

9. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
 Awareness
 innovative below the line communications
 Familiarity
 USP association activities
 Trial
 trial inducement customized programs
 Repeat
 short and long term repeat usage programs
 Strategic tie ups
 bringing two associates/ clients with identical objective on the
same platform for better ROI.

10. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
btl/ strategy, planning and execution
product launch /activation / lead Generation
sports event and marketing
cost effective artist/ celeb. management
display merchandise print and production
outdoor planning and execution
ambient media planning and execution
retail visibility & activation

11. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
annual property Ideas / planning & execution
digital & social marketing
rural out reach programs
POSM execution, tracking and AMC
trade & consumer loyalty activation
meetings/ incentives/ conferences/
exhibitions
multicity large format campaign rollouts

12. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
• All BTL planning,
budgeting, execution
• Interactive localized
communication
• Brand activation at high
foot fall locations
• Awareness penetration in
low media reach cities,
towns and villages
• Trade/Customer
activation
• New/ Non performing
geography activation
• Customized events &
promotions
• DELIVER ON LOC.
PRODUCTIVITY AND
PROFITABILITY
events & activation
• Location and activity
based customized
merchandising
• Low cost printing,
dispatch and installation
solutions
• Seasonal business, spike
based merchandising
solutions
• Need based regular and
premium merchandising
• Innovative mailers
• Customized gift solutions
• Retail tie – ups
• DELIVER ON SPOT
AWARENESS AND
SALES INDUCEMENT
merchandising
• Low/ Best cost
activations at the
metro, town,
village, and tehsils
levels
• ROI based models
of urban and rural
awareness
• Strong database for
BTL awareness
planning across 15
states
• Innovate every day
• DELIVER BETTER
ROI
@ augustusvisibility
• Outdoor planning hiring
and implementation
• Retail visibility –
external, transition and
transacting areas
• Low cost new media and
long term visibility
• In film placements
• Web media
• Innovative visibility at
low cost model
• Interactive outdoor
• Designing, exhibitions,
stall and fabrication etc.
• TO DELIVER MORE IN
YOUR BRAND TRACKS

13. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
• Product sampling inbuilt
into activation programs
• Demos and education
based activities
• Retailers’ WOM & push
programs
• Customer engagement
• Customer – Customer
referral
• Retail footfall programs
• Thematic activities
• ATTRACT AND INDUCE THE
EXPERIENCE OF YOUR
PRODUCT AND SERVICES
new & existing users

14. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
• Promise delivery at
every touch points –
your packaging can say
“Thanks” to a customer
• Retail engagement
• Ever said – Thank you
to your customers ?
• Extended customer
care
• KEEP INNOVATING
ON WINNING
CUSTOMERS
• CRM
• Localized time bound
customer engagement
programs for retention
and repeat usage
• Sharing moments of truth
• Induce strong customers
WOM
• Reward customers
• Redemption cards
• THIS TASK NEEDS
SMALL, LOCAL, SUSTAINE
D EFFORTS TO DELIVER
LONG TERM ROI
winning keeping

15. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
• Media – Advertisers
• Media – Barter Partner
• Event - Sponsors
• Event -Venues
• Brand - TG owners
• Innovative tie ups
• CREATE A WIN – WIN
FOR BOTH PARTNERS ON
A SINGLE PLATFORM
strategic tie ups

16. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
*DTC – direct to customers
situation strong weak
Distribution Drive Footfall DTC*
Urban Market BeVisible Large Format Activities
Rural Give MoreValue Involve Haats / Panchyats
LargeTowns Create MultipleTouch Points Multiple Small Activities
SmallTowns Big Activities Sustained Activities
High Clutter Market OneTo One One Spreading To Many
Low Clutter Market Big Activities Sustained Activities

17. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
 for the first time in
the world we
created:
 a giant mobile that
works exactly like
your handheld
mobile set.
 you can execute all
function that are
available on a small
mobile.

18. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

19. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

20. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
LAKME ‘VIVAHA’ BRIDAL EXHEBITION
DELHI
LAUNCH OF LAKME ABSOLUTE SALON

21. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
SIGNATURE FASHION PARTIES TOUR –
North India 10 Cities

22. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

23. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
Antiquityclubfusion2012

24. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
LAUNCH OF KAYA AQUA RADIANCE
LAUNCH OF KINGFISHER ULTRA

25. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
BMW club experience activation IPL

26. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
RetailDisplayforDalmore

27. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
LAUNCH OF UTV BINDASS D4
LAUNCH OF NOKIA MMS

28. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
UTV ACTION ACTIVATION
UTH ACTIVATION – CLOUD 9

29. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

30. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
Customer Activation, Trade Activations, Consumer Promotions, Retail Branding, Retail
Audits, Mystery Shopping, POS & POP Checks, Dealer Meets, Retailer Meets, Rural Low
Media Reach Promotions, Canter Activity, Video Mobile Vans, Mobile / Talking
Hoarding, Gramin Mela, Gram Sabha, Chaupal Activity, Krishi Sabhas, Distribution
Drives, Sales Meets Press Conferences, Dealer Conferences, Retailer Meets, Conference
Management, Achievement Award Ceremonies, Incentive Trips, Motivational Events,
Training Sessions, Team Building Activities, Market Sweep, School / Parent Contact, In-
Shop Demos, Newspaper Inserts, Customer Contact Programs, RWA Activities, Pub /
Kiosk / Mall / Cinema/ SMS Promotions, Digital Branding, Window Display, Shop
Branding, Sampling / Free Trials, Contests / Sweepstakes, Product Demonstrations,
Inland And Oversea Events / Concerts, Exhibition Stall Designing / Stall Fabrication
Stall Management / Manpower & FOS, Product Launches, Press Meets, Public Concerts,
Social Educational & Awareness Programs, Seminars, Annual Meet, Sales Meet, Trade
Meet, Web Events, Paper / Flex / Fabric Printing, Branding Installation, Social Media
Activations…

31. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
Please click link to take a tour of all our assignments -
ttp://www.facebook.com/media/albums/?id=100000678751227

32. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
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 with an enriched experience of over
a decade of working with Media,
Telecom, IT FMCG and Financial
service industries across the nation:
 this strong team has developed
control over execution of
communication elements in 18 states
of India and Nepal.
 shorter timelines for execution.
 full accountability, reporting and
analytics.
# we have added Nepal & North East in
October ’09.
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33. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
we deliver because:
 our team is passionate, focused and disciplined
 we have shorter lists of priority
 we posses a sense of urgency; and
 therefore we are empowered to deliver.
request: make us understand your requirement and your strategy and we will make
your communication “moments of truth” every time so it touches the customers.
M : +91-9899117435 / +91-9818123111/ +91-9899817435
Fax : +91-11-40578219
Web : www.augustuscommunications.com
Facebook : http://www.facebook.com/media/albums/?id=100000678751227
Email : atul@augustuscommunications.com, mailus@augustuscommunications.com
Add : F-633,IInd Floor, 3rd avenue, Behind IGNOU Palam Ext., Sector 7, Dwarka, New Delhi 75.

34. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
Trivia: Augustus (Latin: IMPERATOR·CAESAR·DIVI·FILIVS·AVGVSTVS. Augustus came to be the first
emperor of the Roman Empire.
Augustus was declared a god by the Senate, to be worshipped by the Romans.Such was his influence that his
names Augustus and Caesar were adopted by every subsequent emperor, and the month was officially
renamed August in his honor.
Where August signifies grand, majestic, always increasing.