The document provides information about Salesforce certifications and the Salesforce Saturday user group. It explains that Salesforce Saturday is a volunteer-led group that meets weekly to learn about Salesforce certifications together. It then provides details about various Salesforce certifications like Administrator, Advanced Administrator, Platform App Builder, and Technical Architect. It describes the prerequisites, exam structure, costs and how to maintain the certifications for each. It also provides contact information for the user group organizer.

1. New Delhi Salesforce Developer User
Group
Salesforce Certifications: Explained

2. What is Salesforce Saturday?
• First started by Stephanie Herrera in Austin, Texas.
• Every Saturday we will meet either online or offline to
discuss, learn about Salesforce, prepare for Salesforce
Certifications.
• Helping each other learning new stuff.
• Volunteer based program where anyone can share any
kind of expertise, they might have in Salesforce.

3. What is Salesforce Saturday?
Stephanie Herrera
• Salesforce MVP
• Founder of #SalesforceSaturday Austin, Texas
• She was recently interviewed on the
#ButtonClickAdmin Podcast.
Listen to the Podcast here:
https://admin.salesforce.com/always-learning-
stephanie-herrera
Follow her on Twitter:
@steph_herrera_

4. Who the hell am I?
Atul Gupta
• Organizer of New Delhi Salesforce DUG
• Organizer of #SalesforceSaturday,
Delhi Chapter
• Active on Salesforce Success Community
• Blogging at www.cloudvandana.com
• Independent Salesforce Consultant/Developer
• Find me on Twitter @atul31Gupta

5. Who the hell am I?
Atul Gupta
Twitter
http://twitter.com/atul31gupta
LinkedIn
https://in.linkedin.com/in/atul31gupta
Facebook Page
https://www.facebook.com/atul31gupta
Blog
www.cloudvandana.com

6. What are Salesforce Certifications?
A series of certifications provided by Salesforce.com that
individuals can take to prove and demonstrate their
knowledge and expertise in different areas of Salesforce.

7. Salesforce Certification Program
Administrator
Track
Manage and
Configure
Salesforce
Implementation
Expert Track
Design Sales and
Service Cloud
Solutions
Pardot
Track
Design and
Deploy
Automation
Solutions
Marketing
Track
Personalize and
Customize the
Customer
Journey
Declarative
Track
Build Custom
Declarative
Solutions
Developer
Track
Develop Custom
Force.com
Applications
Architect
Track
Architect a
Complete
Force.com
Solution
Prerequisite:
Salesforce.com
Certified
Administrator
Prerequisite:
Salesforce.com
Certified
Force.com
Developer
OR
Salesforce
Certified
Platform App
Developer
Prerequisite:
Salesforce.com
Certified
Administrator

8. What is Salesforce University?
An entity part of Salesforce that handles everything related to
Salesforce Certifications, Trainings and Release Exams.
For any updates related to these follow it on
Twitter : @salesforceu
Website : http://www.salesforce.com/in/services-
training/training_certification/training.jsp

9. Why be Certified at all?
• Certifications give credibility to your Salesforce expertise.
• They are a proof of you Salesforce Knowledge.
• They attract Employers.
• Advanced Certified guys are quite in demand.
• Companies need Certified People as these certifications
get them customers.
• Upping your Certifications can lead to major increase in
your Salaries and demand in market.

10. Why be Certified at all?
As per Salesforce Denver User Group yearly Survey

11. Find certifications relevant to you
Depending on what you want to pursue and what direction
you want to give your career, you can choose one of these 2
Tracks
• Admin/Consultant Track
• Developer Track

12. Find certifications relevant to you

13. Salesforce Certified Force.com Developer
1. This certification is no longer offered.
2. If you have already done with it, it still counts.
3. It still counts as a valid prerequisite to Salesforce
Technical Architect Certification.
4. This certification proves that you are quite
comfortable with declarative aspects of the
Salesforce Platform.

14. Salesforce Certified Advanced Developer
1. This certification is no longer offered and have
been replaced by Platform Developer II
2. If you have already done with it, it still counts.
3. This certification proves that you are very
comfortable with the programmatic aspects of
the Salesforce Platform. Apex and Visualforce
are just a sleight of hand for you.

15. Salesforce Certified Administrator
1. This is available and thriving.
2. This certifications is the start of your
Admin/Consultant Career
3. This is a prerequisite to the following certifications
• Salesforce Certified Administrator
• Salesforce Sales Cloud Consultant
• Salesforce Service Cloud Consultant
4. This credential proves that you have a broad
knowledge of Salesforce application, you can
configure and manage Sales and Service Cloud
Applications.

16. Salesforce Certified Administrator
About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 65% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• Available in English, French, German, Spanish and Brazilian
Portuguese, additional details here
• No prerequisites; Administration Essentials for New Admins
(ADM 201) course is recommended
• For a full exam outline, click here for the Study Guide

17. Salesforce Certified Advanced
Administrator
1. Salesforce Certified Administrator is a
prerequisite.
2. This says that you have handled a fair share of
Salesforce orgs.
3. That you are completely comfortable with
designing robust and scalable applications for
the clients.

18. Salesforce Certified Advanced
Administrator
About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 65% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• Current status as a Salesforce Certified Administrator is a
prerequisite
• Recommend taking Administration Essentials for
Experienced Admin (ADM-211)
• For a full exam outline, click here for the
Study Guide

19. Salesforce Sales Cloud Consultant
1. You need to be a Salesforce Certified
Administrator as a prerequisite to take this exam.
2. This proves that you are proficient in
understanding customer’s needs.
3. You can design and maintain Sales Cloud
Applications as per customer’s business
requirements.

20. Salesforce Sales Cloud Consultant
About the Exam
• 60 multiple-choice questions
• 105 minutes allotted to complete the exam
• 68% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• Available in English, Spanish, and Brazilian Portuguese,
additional details here
• Current status as a Salesforce Certified Administrator is a
prerequisite
• Recommend online training, reference materials and full
exam outlined in the Study Guide

21. Salesforce Service Cloud Consultant
1. You need to be a Salesforce Certified
Administrator as a prerequisite to take this exam.
2. Having this certification proves that you are an
Implementation Expert experienced in
implementing Service Cloud solutions as per
customer’s needs.

22. Salesforce Service Cloud Consultant
About the Exam
• 60 multiple-choice questions
• 105 minutes allotted to complete the exam
• 68% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• Available in English, Spanish, and Brazilian Portuguese,
additional details here
• Current status as a Salesforce Certified Administrator is a
prerequisite
• Recommend online training, reference materials and full
exam outlined in the Study Guide

23. Salesforce Platform App Builder
1. This is the certification introduced to replace
Salesforce Certified Force.com Developer.
2. It is a prerequisite to Salesforce Technical
Architect Certification.
3. Apart from the usual declarative stuff, you
should be comfortable with Lightning
Experience, Lightning App Builder to create
robust Salesforce applications.

24. Salesforce Platform App Builder
About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 63% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• No prerequisites; recommend taking Building Applications
with Force.com and Visualforce (DEV401)
• For a full exam outline, click here for the Study Guide

25. Salesforce Platform Developer I
1. You must be proficient in building custom
applications on Force.com Platform.
2. You are quite comfortable with the basic
knowledge of Apex and Visualforce.

26. Salesforce Platform Developer I
About the Exam
• 60 multiple-choice questions
• 105 minutes allotted to complete the exam
• 68% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• No prerequisites; Programmatic Development Using Apex
and Visualforce (DEV 450) course is recommended
• For a full exam outline, click here for the Study Guide

27. Salesforce Platform Developer II
1. Platform Developer I is the prerequisite for this
certification.
2. You must have mastered Apex and Visuaforce.
3. Apart from that you should have a pretty good
idea about SOAP, REST APIs, Heroku and
building Lightning Components.

28. Salesforce Platform Developer II
About the Exam
• 60 multiple-choice questions
• 120 minutes allotted to complete the exam
• 63% is the passing score
• Registration fee is USD 400
• Retake fee is USD 200
• No hard-copy or online materials may be referenced
during the exam
• Current status as a Salesforce Certified Platform Developer I
is a prerequisite
• For a full exam outline, click here for the Study Guide

29. Pardot Consultant
1. If you are able to design pardot solutions as per
the customer’s needs, this certification is for you.
2. You must have a good idea of Pardot Platform
and its integration with Salesforce.
3. Know how to build forms, emails and
automation tools.

30. Pardot Consultant
About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 70% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• No prerequisites
• For a full exam outline, click here for the Study Guide

31. Pardot Specialist
1. This certification validates your proficiency in
designing and implementing marketing flows on
the Pardot Platform.
2. Understanding of marketing processes and tools
like lead scoring, email marketing, lead
generation and reporting.

32. Pardot Specialist
About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 67% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• No prerequisites
• For a full exam outline, click here for the Study Guide

33. Salesforce Marketing Cloud Email
Specialist
1. One should have complete understanding of
Marketing Cloud Email application
2. Thorough with email marketing best practices,
terminology, message design, email
automation, tracking and reporting metrics.
3. Understand external integrations with Marketing
Cloud Email application.

34. Salesforce Marketing Cloud Email
Specialist
About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 60% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• No prerequisites; recommend taking Email Essentials
(EEB101)
• For a full exam outline, click here for the Study Guide

35. Salesforce Marketing Cloud Social
Specialist
1. Thorough understanding of components of
Social Studio and social media terminology.
2. Post Creation, conversion analysis and
management.
3. Design workflows as per business needs.

36. Salesforce Marketing Cloud Social
Specialist
About the Exam
• 60 multiple-choice questions
• 90 minutes allotted to complete the exam
• 67% is the passing score
• Registration fee is USD 200
• Retake fee is USD 100
• No hard-copy or online materials may be referenced
during the exam
• No prerequisites; recommend taking Social Studio (SS101)
• For a full exam outline, click here for the Study Guide

37. And now the Juggernaut

38. Salesforce Certified Technical Architect
(CTA)
1. You must be proficient in assessing customer‘s
architecture and designing secure, high
performance technical solutions on the
Force.com Platform.
2. Come up with the right ways of integrating
multiple platforms and applications with proper
authentication.
3. Manage delivery lifecycle of applications.

39. Salesforce Certified Technical Architect
(CTA)
About the Exam
The Salesforce Certified Technical Architect program has
three components:
(1) self-evaluation,
(2) multiple-choice exam, and
(3) review board presentation.
To earn the Salesforce Certified Technical Architect
credential, you must successfully complete all three
components in this order. Successful completion of each
component is required to move on to the next step.

40. Salesforce Certified Technical Architect
(CTA)
Self-Evaluation
• 42 multiple-choice questions
• 30 minutes allotted to complete the exam (online, non-
proctored)
• There is no registration fee
• Current status as a Salesforce Certified Force.com
Developer or a Salesforce Certified App Builder is a
prerequisite

41. Salesforce Certified Technical Architect
(CTA)
Multiple-choice Exam:
• 60 multiple-choice questions
• 120 minutes allotted to complete the exam (proctored)
• 63% is the passing score
• Registration fee is USD 500
• Retake fee is USD 250
• No hard-copy or online materials may be referenced
during the exam

42. Salesforce Certified Technical Architect
(CTA)
Review Board Presentation
• Presentation and discussion of the architecture solution for
a hypothetical scenario
• Registration fee is USD 6000 and USD 3000 for each
subsequent attempt
• 4 hours allotted to complete the exam
• No hard-copy or online materials may be referenced
during the exam
• Recommend training, reference materials and full exam
outlined in the Study Guide.

43. Webassessor
Webassessor is the site where you can register for
all Salesforce Certifications

44. Webassessor

45. Maintaining Your Salesforce Credential
• Three times a year (winter, spring, and summer), Salesforce
releases new system feature updates.
• In accordance with these updates, all certified professionals
are required to maintain their certification by taking a
maintenance exam aligned with the Salesforce product
release cycles.
• Depending on your Salesforce credential, the number of
certification release exams published per year may vary.
http://certification.force.com/pkb/articles/Public_KB/Maintainin
g-Your-Salesforce-Credential/

46. About Release Exams
• 30-minute online and non-proctored exams that you can take
at your convenience.
• Typically they up to 15 questions long, but can vary
depending on the volume of new release changes.
• The exams are also open note, so you can refer to the online
training and release notes during the exam.
• You are permitted three attempts at each release exam.

47. Certification Expiration
• There is a due date to every release exam.
• If you do not pass the release exam(s) by the required due
date, all credentials maintained by that exam will either expire
or, in some cases, become suspended.

48. Certification Expiration
• If your Salesforce Certified Force.com Developer credential
expires and you also hold the Salesforce Certified Force.com
Advanced Developer and/or Salesforce Certified Technical
Architect credential(s), those credentials will be placed in a
suspended state.
• You will then have one release cycle from the expiration date
to recertify as a Salesforce Certified Force.com Developer, at
which point the Salesforce Certified Force.com Advanced
Developer and/or Salesforce Certified Technical Architect
credential(s) will be reinstated.
http://certification.force.com/pkb/articles/Public_KB/Informatio
n-about-Certification-Expiration

49. Transitions Exams
http://certification.force.com/pkb/articles/Public_KB/FAQ-
Developer-Certification-Transition-Process

50. Thank You
Thank you for attending the session.

51. Follow New Delhi SFDC DUG
Twitter
@newdelhisfdcdug
Meetup.com
http://www.meetup.com/New-Delhi-Salesforce-Platform-
Developer-User-Group
Success Community
http://sforce.co/1oc0lQA

52. Reach out to me !!
Email
gupta.atul31@gmail.com
Twitter
http://twitter.com/atul31gupta
LinkedIn
https://in.linkedin.com/in/atul31gupta
Facebook Page
https://www.facebook.com/atul31gupta
Blog
www.cloudvandana.com