1. TREND
REPORTFOR EXPERIENCE DESIGN
2012 Q3
Q4 2011 // stuartfingerhut.comLos Angeles, CA T 323.963.3393 www.A-T-W-C.com

2. DESIGN NOW PLAYS THE MOST SIGNIFICANT ROLE IN CONSUMER EXPERIENCES.
Good design creates positive experiences between people and products,
spaces or systems.

3. Design’s power lies in its ability to create memorable experiences.
People will always seek out something new - it’s a part of the human
condition. Design's power is in creating richness and meaning by
layering products or spaces with services.

4. Creating experiences which are captivating and engaging is one of the
greatest challenges - but will reap the most rewards!
Doing anything less is a waste of time and money, and will look dated
before it hits the floor.
DRIVERS

5. Once a project has gone live with a competitor it may cease to be
“the new.”
To deliver rich experiences to your visitors, one should design with
an eye for what will be innovative in 6 - 12 months time.

6. DRIVERS
EASY
ENGAGING
INNOVATIVE
MEMORABLE
SHAREWORTHY

7. WHAT'S NEW

8. COACHELLA GATEWAY PAVILION
For the 2012 Coachella Music Festival Alexis Rochas of I/O designed and built the Coachella
Gateway Pavilion, the largest customized structure in the US. The 35-by-75-foot freestanding
structure featured more than 18 hours of video and interactive 3D projection-mapped content
which cast dynamic imagery across the desert.

9. MOCAP MAPPING
Mocap mapping is a first-of-its-kind combination of 3D projection mapping and live motion
capture technology. This brand-new mix allows for engaging interaction between the audience
and 3D imagery projected onto a building. The tailor-made mocap mapping provides a highly
engaging experience through media attention and online interaction.

10. THE TELEVISION OF TOMORROW
NDS's Surfaces is a proof-of-concept that shows how television could become a much more
immersive living room experience. The Surfaces prototype transforms the idea of “television”
into something worthy of our digital age. Starting with a gigantic canvas different layers of
information and content most revelant to the home user could be displayed.

11. AR FASHION CAMPAIGNS
Marks & Spencer is integrating augmented reality into its autumn fashion advertising
campaign. The AR app will provide customers access to exclusive video content via M&S ads
and magazine showcasing how the latest fashion ranges look when they are worn. QR codes
will also allow customers access to information about products.

12. 3-D VIDEO POD
Researchers at Queen’s University have developed TeleHuman, a life-size cylindrical pod
allowsing users to conduct real-time, 360-degree video conferences. Not only do you see the
person in 3-D, you can walk a full 360 degrees around the pod to see your conversation partner
from every angle — just as if the person was actually standing infront of you.

13. VIRTUAL CHANGING ROOM
John Lewis is piloting Cisco's StyleMe Virtual Fashion Mirrors at its flagship London department
store. The 6- by 3-foot mirrors have built-in cameras that capture shoppers’ body dimensions
and position to provide customers with a virtual way to try on clothes. The mirrors offers more
than 500 women’s-wear garments and accessories which are superimposed over customers’
on-screen images.

14. INTERACTIVE HANGER
TeamLabHanger is an interactive hanger linking the hanger to coordinated images and videos
displayed on monitors in the store. The teamLabHanger acts as an interface that provides
additional information to make the item more appealing. Displays can provide item information,
video and sound.

15. MOBILE TELECONFERENCING
Double is a simple way to be somewhere else in the world without flying there. The design
allow users to freely move while making conversations fluid and real. Double improve existing
teleconferencing and open a world of possibilities for the disabled and elderly.

16. LIVE EVENT SCREENPRINTING
HIT + RUN is the world's leader in live screenprinting. Their live screenprinting events can be
found at everything from Coachella, to the Super Bowl, to Art Basel and more. They work with
clients to screenprint posters, bandanas and even customized CD jackets to go with a music
compilation put together by the client.

17. Good designers understand the value of materials and the opportunities they provide to further
expanded the impact of a finished installation including the fabrication processes.
Materials manufacturers also understand both the economic benefits and marketing
opportunities of developing more environmentally beneficial productions. These material
investigations have had unexpected benefits for the environment and supports the modest risk
involved in trying new combinations and processes.
Materials now possess multiple functions and can be tailored to change their visual and me-
chanical properties to suit specific needs.
MATERIALS MATTER

18. POWER PARASOL
The Lot 59 project has four Power Parasols positioned over the parking lots at ASU between the
football stadium and the baseball stadium. It covers parking areas used by students and by fans
attending athletic events.

19. KINETIC PARKING GARAGE FAÇADE
Artist Ned Kahn has designed an aluminium façade with 117,000 suspended aluminum panels
that fluctuate with the movement of wind. The panels hang eight storeys and cover an area of
5000-sq-m. The facade offere the observer an ever-changing piece of art while masking the
side of a car park.

20. CONCRETE PANELS
Budapest-based Ivanka offers concrete wall panels designed to protect and embellish interior
and exterior walls with the aesthetic of cast-in-place concrete. The 2 cm thick fiber-reinforced
panels enhance both thermal and acoustic isolation, have a high level of fire resistance, and
are anti-corrosive and waterproof.

21. FLEX LIGHTING
3M Architectural Markets has introduced FLEX, a modular lighting system that can be
suspended and curved along walls and ceilings to create luminous installations. The new
designs are suited for retail and hospitality spaces and explore the flexibility of LED lighting.

22. CONTACT
PHONE
EMAIL stuart@a-t-w-c.com
323.963.3393
Stuart Fingerhut