How SEO Can Dramatically Improve your PR Strategy Webinar from PR Newswire on 8/12/08 Online media rooms are a key component of an organization's PR strategy, and it's not just the media who rely on them-consumers, investors and analysts are looking at them as well. Because the Internet is so important to business, professional communicators have recognized that they must either ramp up their online media rooms-including optimizing them for search engines-or lose out on publicity, awareness and/or sales opportunities. Moderator: Dee Rambeau, Managaing Partner, The Fuel Team http://www.linkedin.com/pub/0/387/916 Panelists: Michael Pranikoff, Director of Emerging Media, PR Newswire http://www.linkedin.com/pub/0/5b4/560 Jon Guerringue, Director of Marketing for UBM LLC's Global Sales and Marketing group http://www.linkedin.com/pub/3/12b/891