Selling a new product or service, doesn't have to be a headache.
Search for a way to position your product at the top of its own ladder. Here are some useful ideas.
6. 3.
“I can generally write better than anyone
who writes faster…
…and faster than anyone who writes
better.” (Gary Bencivenga)
“Genius is the art of taking pains.”
(Claude C. Hopkins)
Succes
Product Benefits
Prospect Mindset
Fearlessness
+ Time
Creativity
“100 percent of all success is 50 percent
preparation”:
1. What’s your real Product?
2. Who’s your best Prospect?
3. Who’s Your best Messenger?
4. What’s your best Focus?
5. What’s Your best Approach Strategy?
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
7. 4.
99,99%
Of all purchases
are made to
address an
emotional need!
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
8. 5. If you’re not nr. 1, you have 4 choices:
Accept inferior
sales
Attempt to
reposition yourself
as nr. 1.
Attempt to
reposition your top
competitor as
inferior.
Create your own
ladder.
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
9. How to turn an Ordinary
Product into a Superstart
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
10. 6. Project Page
Identify every benefit
your product
delivers
SALE
Identify every positive
emotion those
benefits address
Identify every
negative issue your
product resolves
NEW
HIT
Add premiums to
meet major needs not
met by your product
itself
HIT
Identify every
negative emotion
your product resolves
BEST
Search for a way to
position your product
at the top of its own
ladder
NEW
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM