Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Brand Triplets Undifferentiated by Augustine Fou
1. Augustine Fou- 1 -
Brand Triplets
What’s the Difference?
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
April 2014
2. Augustine Fou- 2 -
Author’s Commentary
“If users can’t perceive a difference
or can’t articulate a difference
between brands, what would they
tell their friends about? What
would they share in social media?”
-- Dr. Augustine Fou
12. Augustine Fou- 12 -
Dr. Augustine Fou – Digital Consigliere
“Many brands, especially retail brands are
virtually undifferentiated – or not differentiated
in the mind of the consumer, despite the
advertising. I help clients innovate not just
their marketing but their product or service
too, to stand out.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn Bio: http://linkd.in/augustinefou
LinkedIn Posts: https://www.linkedin.com/today/author/84444-augustinefou