1. CMOs Top Concerns
in Marketing 2013
Dr. Augustine Fou
http://linkd.in/augustinefou
April 2013
-1- Augustine Fou

2. CMO Preparedness
Source: IBM CMO Study 2012
-2- Augustine Fou

3. CMO Areas of Opportunity
Source: IBM CMO Study 2012
-3- Augustine Fou

4. CMO Influenced by …
Source: IBM CMO Study 2012
-4- Augustine Fou

5. CMO Plans to increase …
Source: IBM CMO Study 2012
-5- Augustine Fou

6. Barriers to adoption …
Source: IBM CMO Study 2012
-6- Augustine Fou

7. IDC 2012 CMO Survey
Source: IDC CMO Survey 2012
-7- Augustine Fou

8. IDC 2012 CMO Survey
-8- Augustine Fou

9. Related Articles
Percent of Ecommerce from Mobile
By: Augustine Fou, March 27, 2013
Smartphone Penetration Exceeds 50 Percent
By: Augustine Fou, Mar 21, 2013
Percent of Site Traffic from Mobile
By: Augustine Fou, March 30, 2013
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
-9- Augustine Fou

10. Dr. Augustine Fou – Digital Consigliere
“As more users move to mobile; sites
need to adapt to serve them. But mobile
will soon no longer be considered a
separate channel because usage patterns
are the same as desktop.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
- 10 - @acfou Augustine Fou

11. APPENDIX
- 11 - Augustine Fou

12. IBM CEO Outlook
Source: IBM CMO Study 2012
- 12 - Augustine Fou