Brands now have many alternatives to producing high quality content for marketing purposes. See the examples below. This is significantly impacting ad agencies historic business models where they make money on the production.

1. Augustine Fou- 1 -
Content Marketing
Examples for B2C
- 1 -
Hollis Thomases
Dr. Augustine Fou
May 2014

2. Augustine Fou- 2 -
Original Content
RedBull is more
than just an energy
drink company now;
they have
transformed
themselves into a
media company that
produces and
distributes
interesting content
that people want to
watch.

3. Augustine Fou- 3 -
Enthusiast Driven Brand
GoPro’s customers
supplied awesome
footage of their
adventures, shot
with GoPro
cameras. The
crowdsourced
content BECAME
the marketing
engine for the
company and
brand.

4. Augustine Fou- 4 -
Crowdsourced Creativity
Brands can now crowdsource ideas from fans and then produce
the original content (in this case videos) for marketing.
Mini USA engaged
their loyal owners to
create ideas for the
launch of the new
Hardtop.
10 winning stories
were selected and
produced into videos,
some of which went
viral.

5. Augustine Fou- 5 -
Lower Cost Alternatives
Brands now have ways to produce quality original content at a
fraction of what it used to cost to produce a glossy TV ad.
Ford sponsored video
by DevinSuperTramp
Showcases new electric
Ford car, used in the
bike tour to various
locations around San
Francisco.

6. Augustine Fou- 6 -
So What?
“The advertising industry is under attack on
many fronts. The above examples show great
content used for marketing, that was produced
from ideas crowdsourced from customers and
fans. No longer does it take a lot of money or
time to produce good quality content; nor do
people even want overly polished TV ads any
more.”
Augustine Fou- 6 -
- Dr. Augustine Fou

7. Augustine Fou- 7 -
Hollis Thomases – Digital Liaison
In 1998, Hollis Thomases founded Maryland-based
Web Ad.vantage, providing strategic digital marketing
and advertising solutions. An award-winning
entrepreneur, Hollis authored the book, “Twitter
Marketing: An Hour a Day,” published in January 2010
by John Wiley & Sons, and is a columnist with Inc.com,
Social Media Marketing Magazine, and ClickZ. Hollis
also frequently speaks at industry conferences and
association events.
Hollis has delivered cost-effective actions and insights
for an extensive list of clients including Endo
Pharmaceuticals, SANYO Biomedical, DAP Products,
Inc., UNICEF Canada, and Visit Baltimore.
Hollis Thomases graduated from Cornell University
with a BA in Social Relations. You can find her in the
Twittersphere @hollisthomases, on LinkedIn, by email
or by old-fashioned phone: +011-410-942-0488.

8. Augustine Fou- 8 -
Dr. Augustine Fou – Digital Consigliere
“I study trends and advise clients and
agencies on staying on-trend or ahead of
them. What agencies used to make money on
(producing TV ads) may not be profitable for
them any more as brands and clients have
many new alternatives; and some do it
themselves very well.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

9. Augustine Fou- 9 -
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