Cord cutters are power users - they stream a LOT more than normal users, they are far more picky and savvy, and their habits are shaping the future of TV and advertising on TV.

1. Augustine Fou- 1 -
Cord-Cutters
are Power Users
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
May 2014

2. Augustine Fou- 2 -
They Stream a LOT
• Cord-cutters stream 10x more than typical cable
subscribers (153GB vs 13GB)
• Cord-cutters stream 10x more hours (100 hrs vs 9 hrs)
Sandvine: Global Internet Phenomenon Report Q1 2014

3. Augustine Fou- 3 -
Why They Stream
I can’t find what
I’m looking for
on a licensed site
Source: BusinessInsider Poll April 2014

4. Augustine Fou- 4 -
What They Stream
I stream TV
series and
movies
Source: BusinessInsider Poll April 2014

5. Augustine Fou- 5 -
Cord-Cutters Dont Miss Pay-TV
Source nScreenMedia via BusinessInsider May 2014

6. Augustine Fou- 6 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. When
users are moving away from traditional
TV viewing, advertisers need to find new
ways of reaching them and attracting
their attention.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou

7. Augustine Fou- 7 -
Related Articles
Augustine Fou- 7 -
http://www.slideshare.net/augustinefou/viewability-of-display-ads-vs-
video-ads-2014-by-augustine-fou
http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the-
numbers-comparison-by-augustine-fou
http://www.slideshare.net/augustinefou/viewability-of-tv-ads-vs-
digital-ads-2014-by-augustine-fou
https://www.linkedin.com/today/post/article/20140530150731-84444-
5-reasons-video-ads-kick-tv-ads
http://www.slideshare.net/augustinefou/cord-cutting-phone-tv-by-
augustine-fou-and-tery-spataro

8. Augustine Fou- 8 -
APPENDIX

9. Augustine Fou- 9 -
Reasons for Streaming
Source: IAB May 1, 2013

10. Augustine Fou- 10 -
Streamers Are Picky/Savvy
Source: Harris Interactive via MarketingCharts August 2013

11. Augustine Fou- 11 -
Streamers Watch Less Pay-TV
Source: GfK July 2013 via Marketing Charts