Digital Ad Fraud Estimates by Augustine Fou
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digital ad fraud estimates using IAB FY 2013 digital ad spend numbers; the percentages add up (39%) to closely corroborate what the IAB has publicly stated as the size of the fraud problem 36%
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The ANA RFP for an update to the supply chain transparency study from the ISBA in 2020 is not even asking the right questions; here's my view. Alternative to ANA's end to end supply chain transparency study v final
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Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.Impact of Loss of 3P Cookies on Publishers' Ad Revenue
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Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud. Checking abnormal referrer traffic in google analytics
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from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudtersFour types of digital ad spend updated august 2020
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FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectivelyFouAnalytics DIY site media analytics fraud detection baked in
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The ANA RFP for an update to the supply chain transparency study from the ISBA in 2020 is not even asking the right questions; here's my view. Alternative to ANA's end to end supply chain transparency study v final
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Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.Impact of Loss of 3P Cookies on Publishers' Ad Revenue
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Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud. Checking abnormal referrer traffic in google analytics
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Four types of digital ad spend updated august 2020Dr. Augustine Fou - Independent Ad Fraud Researcher
FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectivelyFouAnalytics DIY site media analytics fraud detection baked in
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