SlideShare a Scribd company logo
1 of 3
Client Engagement Process
Intro
Digital
Scan

FREE
1 hr Mtg

-1-

Discovery
Digital
Audit

$

Strategy
Low
Hanging
Fruit

$

Implementation
Ecosystem
Amplification

$$

New
Revenue
Streams

$$$

Delivery via Workshop

Augustine Fou
Digital Consigliere
Digital strategy advisory…
… delivered through the process of
collaborative innovation,
… led by a just-in-time team of
independent subject matter experts
-2-

Augustine Fou
Unique Value to Clients
Clients need objective advisors who have deep subject-matter expertise and
who are not conflicted because they get paid for the implementation.

Agencies

Collaborative
Innovation

McKinsey

• objective
• non-conflicted
• deep experience
•tactical
•implementation
-3-

• strategic
• theory
Augustine Fou

More Related Content

More from Dr. Augustine Fou - Independent Ad Fraud Researcher

More from Dr. Augustine Fou - Independent Ad Fraud Researcher (20)

Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad RevenueImpact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
 
Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018
 
Digital Media Trust Collaborative
Digital Media Trust CollaborativeDigital Media Trust Collaborative
Digital Media Trust Collaborative
 
Programmatic reach analysis 2021
Programmatic reach analysis 2021Programmatic reach analysis 2021
Programmatic reach analysis 2021
 
2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy
 
Browser and OS Share Jan 2021
Browser and OS Share Jan 2021Browser and OS Share Jan 2021
Browser and OS Share Jan 2021
 
Checking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analyticsChecking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analytics
 
History and Impact of Digital Ad Fraud
History and Impact of Digital Ad FraudHistory and Impact of Digital Ad Fraud
History and Impact of Digital Ad Fraud
 
Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020
 
What CFEs can do about digital ad fraud
What CFEs can do about digital ad fraudWhat CFEs can do about digital ad fraud
What CFEs can do about digital ad fraud
 
Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020
 
How to Use FouAnalytics For Marketers
How to Use FouAnalytics   For MarketersHow to Use FouAnalytics   For Marketers
How to Use FouAnalytics For Marketers
 
FouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked inFouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked in
 
Investigating digital ad fraud spi virtual meeting
Investigating digital ad fraud   spi virtual meetingInvestigating digital ad fraud   spi virtual meeting
Investigating digital ad fraud spi virtual meeting
 
Fraud by Browser Study
Fraud by Browser StudyFraud by Browser Study
Fraud by Browser Study
 
Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1
 
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chart
 
Botnets used for ad fraud spam ddos attacks
Botnets used for ad fraud spam ddos attacksBotnets used for ad fraud spam ddos attacks
Botnets used for ad fraud spam ddos attacks
 
Marketer Outcomes Study
Marketer Outcomes StudyMarketer Outcomes Study
Marketer Outcomes Study
 
Ad fraud update for publishers Feb 2020
Ad fraud update for publishers Feb 2020Ad fraud update for publishers Feb 2020
Ad fraud update for publishers Feb 2020
 

Dr augustine fou digital strategy consulting client engagement process

  • 1. Client Engagement Process Intro Digital Scan FREE 1 hr Mtg -1- Discovery Digital Audit $ Strategy Low Hanging Fruit $ Implementation Ecosystem Amplification $$ New Revenue Streams $$$ Delivery via Workshop Augustine Fou
  • 2. Digital Consigliere Digital strategy advisory… … delivered through the process of collaborative innovation, … led by a just-in-time team of independent subject matter experts -2- Augustine Fou
  • 3. Unique Value to Clients Clients need objective advisors who have deep subject-matter expertise and who are not conflicted because they get paid for the implementation. Agencies Collaborative Innovation McKinsey • objective • non-conflicted • deep experience •tactical •implementation -3- • strategic • theory Augustine Fou