“Innovating product is just as important as innovating marketing; Taco Bell has run awesome experiments in new product, leading to incredible earned media.”

1. Innovating Out
of a Marketing
Slump Dr. Augustine Fou
http://www.linkedin.com/in/augustinefou
June 5, 2012.
June 6, 2012 1

2. New Products that
Actually Sold Well
June 6, 2012 2

3. Taco Bell – Doritos Locos
March 2012
“100 million sold in
10 weeks” (it took
McDonald’s 18 yrs to
sell its first 100 million
burgers)
- NYTimes June 2012
June 6, 2012 3

4. Taco Bell – Mtn Dew A.M.
May 2012
June 6, 2012 4

5. Taco Bell – Cantina Bell
June 2012
June 6, 2012 5

6. Dominos – Artisan Pizza
September 2011
http://www.youtube.com/watch?v=KpytOcE9sT4
June 6, 2012 6

7. Real Innovation or
Just Advertising?
June 6, 2012 7

8. Applebees – Lemon Shrimp
July 2012
http://www.youtube.com/watch?v=8RQ4hY5NzrI
June 6, 2012 8

9. Questionable
“Innovation”
June 6, 2012 9

10. KFC – Cheese Top Burger
July 2012
Only available in the Philippines; but went “viral” on the web.
June 6, 2012 10

11. Burger King – Bacon Sundae
June 2012
June 6, 2012 11

12. Quick (Belgium) – Dark Vador Burger
January 2012
June 6, 2012 12

13. Dr. Augustine Fou – Chief Digital Strategist
“Innovating product is just as important
as innovating marketing; Taco Bell has
run awesome experiments in new
product, leading to incredible earned
media.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
June 6, 2012 acfou@mktsci.com 13