1. FADS
Proven by Search Volume
Dr. Augustine Fou
http://www.linkedin.com/in/augustinefou
June 11, 2012 1

2. Zanybands
June 11, 2012 2

3. Amazon KindleFire
June 11, 2012 3

4. Tickle Me Elmo
June 11, 2012 4

5. Zhu Zhu Pets
June 11, 2012 5

6. Buzz Lightyear
June 11, 2012 6

7. Mediterranean Diet
June 11, 2012 7

8. So What?
“Knowing what users look for and when is
important not only for optimizing marketing
(when to advertise and what message), but
also for other aspects of the business such
as manufacturing, inventory, and logistics.”
- Dr. Augustine Fou
June 11, 2012 8

9. Dr. Augustine Fou – Chief Digital Strategist
“I advise clients on optimizing
their marketing and innovating
their product/service based on
digital feedback loops – so they
don‟t become just „fads‟ which
come and go.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
June 11, 2012 9
acfou@mktsci.com