Companies that have watched the market evolve around them and past them, but have failed to innovate to keep up.

1. Not Just Asleep at
the Wheel …
Dr. Augustine Fou
September 2013
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Augustine Fou

2. Microsoft: 96% to 35%
Once dominant at 96% in 2007, Microsoft’s
“WinTel” monopoly will drop to 35% of
computing device Oses by 2012.
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Augustine Fou

3. Nokia: 60% to 17%
Once dominant at 60% in
2007, Nokia’s Symbian has lost
ground to 17% of mobile OSes in
2011.
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Augustine Fou

4. Blackberry: 53% to 4%
4.3%
Q3 2012
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Augustine Fou

5. So What?
“Innovation is not a choice, but a necessity.
The companies that have systematized a
process to consistently do so will
consistently win; all others will fail, even
the once-dominant ones.”
- Dr. Augustine Fou
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Augustine Fou

6. Innovation
New vs Old
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Augustine Fou

7. The OLD “sucky” (and slow) Way
“Smart gadgets you
can wear are all the
rage, but Toshiba's
Computer Graphics
Watch prototype
kind of misses the
point.”
Source: Gizmodo, Jan 9, 2013
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Augustine Fou

8. The NEW “da bomb” (nimble) Way
“Pebble Smartwatch
asked for $100k and
got $10M from
nearly 70k people
via crowdfunding
site Kickstarter and
will be shipping
their first products
in Jan 2013.”
Source: Kickstarter
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Augustine Fou

9. Side-by-side Comparison
Toshiba Computer Graphics Watch
Time to develop:
Years
Cost to develop:
$$$$$
Market research:
$$$$
Status:
Prototype, ship date unknown
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Pebble E-Ink SmartWatch
Time to develop:
Months
Cost to develop:
Customers gave them $10M
Market research:
70k people already bought
Status:
Manufacturing, shipping Jan 2013
Augustine Fou

10. Dr. Augustine Fou – Chief Digital Strategist
“I advise clients on when
marketing is no longer enough;
true innovation in the product or
service is required to survive.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
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Augustine Fou

11. Related Articles
Beginning of the End of the PC Market
By: Augustine Fou, April 2013
Innovation Old and New
By: Augustine Fou, January 2013
Innovating in a Digital World - Diginnovia
By: Augustine Fou, October 2012
Search Ad Effectiveness
By: Augustine Fou, May 2013
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Augustine Fou

12. APPENDIX
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Augustine Fou

13. Microsoft Online
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Augustine Fou

14. Microsoft Kin Phones
1. Fuzzy Kin OS
Creates Confusion
2. Expensive for an
Incomplete
Smartphone
3. No Apps, No
Games
4. Lack of Cool
Factor
Source: Why Kin Phones Failed, Wired June 2010
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Augustine Fou