Percent of web traffic that is due to bots is 61.5% and humans only account for 38.5% of that traffic.

1. Percent of Internet
Traffic that is Bots
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
May 2014
61.5%

2. Incapsula Data 2013
Source: Incapsula End of 2013

3. Dr. Augustine Fou – Digital Consigliere
“I study trends and advise clients on
optimizing their ad spend across
channels; this includes threat detection
and analysis (like digital ad fraud which
leads to wasted ad dollars).”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
Augustine Fou- 3 -