Organic or native seems to be better than paid advertising -- savvy modern users can tell them apart and tend to engage with original organic content in their streams.

1. Augustine Fou- 1 -
Proof That Organic
is Always Better
Than Paid Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
April 2014

2. Augustine Fou- 2 -
Author’s Commentary
“Across several articles, there is a
consistent pattern – that organic
impressions are always better in terms
of „engagement‟than paid impressions.
Savvy users can tell.”

3. Augustine Fou- 3 -
LinkedIn Post

4. Augustine Fou- 4 -
LinkedIn Post

5. Augustine Fou- 5 -
LinkedIn Post

6. Augustine Fou- 6 -
LinkedIn Post

7. Augustine Fou- 7 -
LinkedIn Post

8. Augustine Fou- 8 -
LinkedIn Post

9. Augustine Fou- 9 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. Using
insights and fast-feedback loops from
digital, we can not only target brand ads
better, but we can shift towards more
detailed measurement and ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou