Search ad pricing (on CPC basis) ranges from $1 - $10, but could go as high as $70s per click depending on the industry.

1. Augustine Fou- 1 -
Search Ad CPCSource: Wordstream, Feb 2014
Search ad CPC ranges from $0.29 - $3.09

2. Augustine Fou- 2 -
U.S. Paid Search Benchmarks
Source: Marin Software via MarketingCharts March 20, 2014

3. Augustine Fou- 3 -
Search Ads (SEM), SEO
Paid/ SEM Organic
$1 - $10 FREE
Shift allocation to get more clicks at lower cost
For long tail,
descriptive
keywords
For brand terms
and expensive
keywords
CPC
1 - 5% 13 - 69%CTR
Source: SlingShot SEO

4. Augustine Fou- 4 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing their
digital spend and integrating
marketing across channels and
tactics.
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustinefouslideshares
Bio: http://linkd.in/augustinefou
LinkedIn Posts: https://www.linkedin.com/today/author/84444-augustinefou