1. Smartphone Penetration by Market
Spain 66%
UK 64%
US 54%
Italy 53%
France 53%
Germany 52%
Source: comScore via Business Insider March 2013
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2. Smartphone Uses Mirror Computer
Source: Harris Interactive 2013
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3. Top Smartphone Activities by Minutes
Source: Onbile, October 2012
Source: O2 United Kingdom July 2012
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4. Where Users Use Smartphones
Source: Onbile, October 2012
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5. What Smartphone Users Do
Source: Harvard Business Review Jan 2013
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6. Top 10 Mobile Content Actions
Source: comScore via eMarketer Feb 25, 2013
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7. Tablets and Desktops are Alike
“Google has essentially decided that
tablets and desktops are similar enough
in terms of user intent and behavior that
they‟re going to be treated the same.”
Jason Hartley
Group Media Director and Search
Marketing Practice Lead
360i
Source: eMarketer April 5, 2013
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8. Dr. Augustine Fou – Digital Consigliere
“With smartphones, mobile will soon no
longer be counted as a separate channel
from „digital.‟ It is just a smaller window
in on the same Internet as we know it;
people are doing the same things.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
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9. Smartphone Users Do More
Source: Nielsen 2010
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10. APPENDIX
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11. Global Smartphone Penetration
Source: VisionMobile
- 11 - 22, 2012
October 11
Augustine Fou

12. Strong network effects
Source: TechCrunch
- 12 - 22, 2012
October 12
Augustine Fou

13. Weak network effects
Source: TechCrunch
- 13 - 22, 2012
October 13
Augustine Fou