TV advertising and ads online should better mirror the time spent with each form of media. Modern users spent more time on the internet than TV since 2009.

1. Augustine Fou- 1 -
Time Spent TV vs Internet
Time spent online exceeded
time spent watching TV on
TV since 2009

2. Augustine Fou- 2 -
Dr. Augustine Fou – Chief Digital Strategist
“As more users move to digital channels,
their consumption of media is also
shifting. Advertisers can no longer just
rely on TV ads to reach these digerati –
especially the younger ones.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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