digital video time spent is estimated ar between 23 - 55 minutes per day, according to 4 separate sources in early 2014 data.

1. Augustine Fou- 1 -
Time Spent with
Online Video
23-55 mins/day

2. Augustine Fou- 2 -
Time Spent w/ Online Video
(23 mins) per day
Source: IAB/GfK April 2014 Study

3. Augustine Fou- 3 -
Time Spent Online
Video (23 mins)
per day
Source: IAB/GfK April 2014 Study

4. Augustine Fou- 4 -
Feb 2014 data
Time Spent with Video
Implies 0.5 hrs
(30 mins) per day

5. Augustine Fou- 5 -
March 2014 data
Time Spent with Video
1,067
minutes
per month
is the
same as
17.8 hrs
per month
or
36 mins
per day

6. Augustine Fou- 6 -
April 2014 emarketer
Time Spent with Video
1.0 hrs
(55 mins) per day
implies
30.0 hrs per month

7. Augustine Fou- 7 -
Dr. Augustine Fou – Chief Digital Strategist
“As more users shift their consumption
online, TV advertisers should more
rapidly shift ad spend to digital video as
well, to achieve a variety of benefits and
advantages such as more real-time
feedback and conversion metrics.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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