Many companies are launching platforms for wearables and fitness, instead of just devices.

1. Augustine Fou- 1 -
Wearables
Platforms
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
June 2014

2. Augustine Fou- 2 -
Google Fit
Source: forbes
“Google Fit would allow a wearable device that measures data like
steps or heart rate to interface with Google’s cloud-based services,
and become part of the Google Fit ecosystem.”

3. Augustine Fou- 3 -
Apple
“Apple has released a
new ad for the iPhone
5S. This one focuses on
health and fitness and
shows a bunch of
different ways the
phone can be used as
an activity monitoring
device. It also shows a
whole range of new
fitness gadgets working
with the phone.”
Source: businessinsider

4. Augustine Fou- 4 -
Samsung
“The SAMI platform is where
the real heart of the operation
is. It uses real-time and
historical data, aggregating it
from all the devices in your life.
Samsung asserts that it does not
own your data, which seems like
it would be a big concern for
users — we're talking about
actual vital statistics here.”
Source: businessinsider

5. Augustine Fou- 5 -
LG
“LG Lifeband Touch is a smart activity tracker, which is compatible with heart
rate monitors (HRM) as well as smartphones. Once connected to a smartphones,
the Lifeband Touch can transmit data to the LG Fitness app, or even to third-
party apps such as MyFitnessPal, Runkeeper or MapMyFitness.”
Source: techtimes

6. Augustine Fou- 6 -
Microsoft
“Microsoft is the latest technology giant preparing to jump into the wearables
market, with plans to offer a sensor-rich smartwatch that measures heart rate
and synchs with iPhones, Android phones and Windows Phones”
Source:forbes

7. Augustine Fou- 7 -
Dr. Augustine Fou – Digital Consigliere
“I track trends and advise clients on
staying on-trend or ahead of them.
Wearables and always-connected devices
will continue to reshape the landscape for
consumer interactions and marketing.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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