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Ec2009 ch04 consumer behavior

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Nuth Otanasap
Nuth Otanasap

Chapter 04 Consumer behavior

EducaciónEmpresarialesTecnología
1 de 66
Chapter 4 Consumer Behavior, Online Market Research, and Customer Relationship Management
Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Objectives (cont.) ,[object Object],[object Object],[object Object],[object Object]
Learning about Consumer Behavior Online ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Learning about Consumer Behavior Online (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning about Consumer Behavior Online (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Decision Making Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Decision Making Process (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Decision Making Process (cont.) ,[object Object],[object Object],What? Where?
 
 
One-to-One Marketing and Personalization in EC ,[object Object],[object Object],[object Object]
 
One-to-One Marketing and Personalization in EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
One-to-One Marketing and Personalization in EC (cont.) ,[object Object]
One-to-One Marketing and Personalization in EC (cont.) ,[object Object]
One-to-One Marketing and Personalization in EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One-to-One Marketing and Personalization in EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One-to-One Marketing and Personalization in EC (cont.) ,[object Object],[object Object],[object Object]
 
One-to-One Marketing and Personalization in EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
One-to-One Marketing and Personalization in EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research for EC ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research for EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research for EC (cont.) ,[object Object],[object Object],[object Object],[object Object]
Market Research for EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research for EC (cont.) ,[object Object],[object Object]
Market Research for EC (cont.) Procter & Gamble ,[object Object],[object Object],[object Object]
Market Research for EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research for EC (cont.) ,[object Object],[object Object],[object Object],[object Object]
Market Research for EC (cont.) ,[object Object],[object Object],[object Object],[object Object]
Market Research for EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research for EC (cont.) ,[object Object],[object Object]
CRM and Its Relationship with EC ,[object Object]
CRM and Its Relationship with EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM and Its Relationship with EC (cont.) ,[object Object],[object Object],[object Object],[object Object],CRM
CRM and Its Relationship with EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
CRM and Its Relationship with EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM and Its Relationship with EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
CRM and Its Relationship with EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM and Its Relationship with EC (cont.) ,[object Object],[object Object]
CRM and Its Relationship with EC (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM Applications and Tools: Delivering Customer Service in Cyberspace ,[object Object],[object Object],[object Object]
CRM Applications and Tools (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
CRM Applications and Tools (cont.) ,[object Object],[object Object],[object Object]
CRM Applications and Tools (cont.)
CRM Applications and Tools (cont.)
CRM Applications and Tools (cont.) ,[object Object],[object Object]
CRM Applications and Tools (cont.) ,[object Object],[object Object],[object Object],[object Object]
CRM Applications and Tools (cont.) ,[object Object],[object Object],[object Object],[object Object]
CRM Applications and Tools (cont.) ,[object Object],[object Object],[object Object],[object Object]
CRM Applications and Tools (cont.) ,[object Object],[object Object],[object Object],[object Object]
CRM Applications and Tools (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM Applications and Tools (cont.) ,[object Object],[object Object],[object Object],[object Object]
CRM Applications and Tools (cont.)
CRM Applications and Tools (cont.) ,[object Object],[object Object],[object Object],[object Object]
Internet Marketing in B2B ,[object Object],[object Object],[object Object],[object Object]
 
Internet Marketing in B2B (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing in B2B (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing in B2B (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managerial Issues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managerial Issues (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary (cont.) ,[object Object],[object Object],[object Object],[object Object]

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