1. Social Media Best Practise

2. 44% of UK businesses have no social
media guidelines in place
40% have broad guidelines
Only 16% have specific guidelines

3. Why a Social Networking Policy?
What happens if a client…..

4. Writes an unfavourable review online
Tweets something unfavourable
Posts something unfavourable

5. Many companies assign social media postings to junior staff
Are you sure staff are posting company news & views & not
their own?

6. Your social media plan…..
What is important for your company? What really matters?
Which social networks?
Who do you link to, follow & connect with, who is not
acceptable?
What news do you release about your customers & clients?
Are posts in house or agency?

7. What do you want to achieve?
More traffic to your web site
Increased online profile
Increased sales
Increase brand awareness
PR
Build mailing list

8. Technical issues
What images will be used for profiles, logos, and thumbnail –
be consistent
Twitter uses a small thumbnail in front of your tweets –
make it recognisable
Followers and fans recognise businesses by thumbnails &
logos.
Make sure images and logos fit networks parameters
Many social networks pre-set fonts, so you have no choice.

9. Brand
What does your brand represent and what words can be
used ?
Agree the identity you are using for social media - is it to be a
company profile or the profile of the individuals who are
posting and tweeting for your company?
How are other staff involved?

10. Your ‘audience’
Measure and monitor links and responses
Don’t use irrelevant hashtags
Don’t spam
Encourage follows by using share buttons
Create your own hashtags
Post business opening times & response times to tweets & posts
clear on your profile pages

11. Crisis management
Prepare for a crisis
How will to respond to critical tweets, posts and reviews?
Don’t promise what you can’t deliver
Don’t argue with customers
Have a timescale for responses to compaints
Refunds and incentives individually or pre planned?

12. Which networks?
Twitter
Facebook
LinkedIn
Foursquare
U tube
Pinterest
Slideshare
Ecedemy

13. FREE Download……
Social Media Best Practice
Toolkit
Summitup Marketing
blog.summitup.co.uk
07947 779542
ann@summitup.co.uk
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