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Creating, managing and growing online communities for sport fans

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Alana Fisher-Chejoski
Alana Fisher-Chejoski

Using social media in major sport events and for sport teams. Online community management and fan engagement including case studies: - Australian National Football Team / Socceroos - Australia’s 2022 FIFA World Cup Bid

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Including Case Studies: - Australian National Football Team / Socceroos - Australia’s 2022 FIFA World Cup Bid Alana Fisher | @aussiegoldy Manager, Digital and Social Media (FIFA World Cup Bid) Manager, Social Media (Socceroos) Football Federation Australia Creating, managing and growing online communities for sport fans Social Media in Sport
Of the world’s top 100 companies…
Why build a community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Moderation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keep it simple ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to talk to/with your community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create front doors to your brand and existing online channels
Integration: Create front doors to your social media
2022 FIFA World Cup Bid – custom social networking platform
Socceroos – 2010 FIFA World Cup insider perspective
Engaging content
Unique content When possible break important news over social media channels such as Twitter, Facebook or YouTube.
Things to remember ,[object Object],[object Object],[object Object],[object Object]
Follow/Contact me ,[object Object],[object Object],[object Object],twitter.com/Socceroos twitter.com/AusComePlay facebook.com/Socceroos facebook.com/ComePlay youtube.com/AusComePlay flickr.com/AusComePlay This document was created for a live presentation. If you have difficulty understanding any slides please contact me and I can explain it in more detail. - Alana
 

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Creating, managing and growing online communities for sport fans

  • 1. Including Case Studies: - Australian National Football Team / Socceroos - Australia’s 2022 FIFA World Cup Bid Alana Fisher | @aussiegoldy Manager, Digital and Social Media (FIFA World Cup Bid) Manager, Social Media (Socceroos) Football Federation Australia Creating, managing and growing online communities for sport fans Social Media in Sport
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  • 8. Create front doors to your brand and existing online channels
  • 9. Integration: Create front doors to your social media
  • 10. 2022 FIFA World Cup Bid – custom social networking platform
  • 11. Socceroos – 2010 FIFA World Cup insider perspective
  • 13. Unique content When possible break important news over social media channels such as Twitter, Facebook or YouTube.
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