Presentation to Women in Business Forum on using social media

2. My Mission “ putting media power back in our clients’ hands ”

3. Social Media in Business1. Facebook, Twitter & Youtube(& others…)2. Blogging3. Mobiles & ‘Apps’- what are the stats? should you do it? - how do you do it? what not to do?- examples? Q+A…

4. I’m lucky, I’ve seen the future!… and it’s good news!

5. ” “ Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them ”

6. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitors (yet)

7. SOCIAL MEDIA – defined Social media refers to FREEweb sites whose information comes from its USERS. - inclfacebook, twitter, blogs, youtube, flickr, slideshare, foursquare, …

8. Mark Zuckerberg, Founder, Facebook

9. Biz Stone, Founder, Twitter.com

10. Chad Hurley, Cofounder, Youtube.com

11. 1994 Age ofSurf 1998 Age ofSearch NOW Age ofSocial (media)

12. “Markets are conversations” conversations among humans sound human natural, uncontrived, honest public switch quickly tell us something! (then we might speak to you) business is only part of our lives, it’s all of yours The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger Pub 1999 : read it for free at www.cluetrain.com

13. SOCIAL MEDIA + Biz = X?- do we need it?- should we?- is it right?

14. SOCIAL MEDIA + Biz = 1. Know you exist2. Get to know/trust3. Give you business4. Refer you to others

15. SOCIAL MEDIA in Aus _ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ social media/ blogs more pop than personal email 10% of ALL time on Internet = on social media

16. Cont…to reach 50mn users- it took radio 38 yrs, TV 13 yrs, Internet 4 yrs… … it took Facebook9 mths to get 100mn!

17. At its most basic, you could (should) be…BLOGGINGon FACEBOOKon TWITTER

18. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)

19. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*

20. THE RULES… not expensive in $’s Blog often, blog interesting Show yourpassion Encourage staff to blog Be authentic Ideas spread Allow publicto comment

21. BENEFITS? You’re asking the wrong question, but since you asked… Better Traffic & SEO to your site Fun, empowering for you/staff Listen + Learn from your public Gather interesting content What goes around comes around “Markets are conversations”

22. Look at blogs, read loads of them If you had a soap box, what you speak about? Start one today (it’s free – www.blogger.com) How could your media (your website) have a blog?

23. Blogs are fantastic for SEO!

25. Mark Anderson’s BLOG

26. Do your own FACEBOOK Page free ‘n’ easy to set up you’re in control 600,000 in Perth more > 40 than < 20 500/day in Perth join

27. Set up a FACEBOOK Group/Business Page invite people in publish events, goings on interactive shop window everyone gets to know www.facebook.com/yourname

28. www.facebook.com/aussiehome

29. Linda Davis, real estate selling agent, Ledyard, CT

30. Ledyard, CT community page (a landing Page) We could feed In your listings too!

31. Linda Davis, Ledyard, CTMY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships Don’t be “that guy” that abuses it!

32. Post your own FACEBOOK Ads Direct + targetted Set a budget Easy to set up, edit, cancel + monitor 27mn+ views ($4000)

33. FACEBOOK Policy Addictive Time Wasting Haven’t got time! You need a policy, and stick to it Have a reason, WIIFT, part of marketing

34. TWITTER! (your own + company) 100,000+ in Perth Growing fast Very easy to update ‘micro-blogging’ Word out, top of mind Twitter.com/yourname

35. http://twitter.com/aussiehome

36. Upload movies to Obama did 1,678 87 mn views Av age 45-55 yrs tag ‘perth real estate’ Youtube.com/yourname

37. www.youtube.com/aussiehometv

38. “perth real estate” search on Youtube…

39. LINKEDIN.COM Facebook for grown ups? Professionals Worth having a profile Online CV 40 million members +

40. Lower ad costs targetted, effective marketing Raise Traffic + improved rankings Fun, empowering; learn & interact Drive client loyalty more sales and profits MOST powerful when you mix them

41. MOBILE_ Last year, it didn’t figure_ now = 10%+ traffic (30% w’ends) _ by 2013, mobile web > PC web_ 140,000 iPhone apps_ App Store: 2bn downloads_ Gen X (28-45) buy 60% homes, their PC is their mobile

42. MOBILE 1. Your site on mobile 2. Mobile apps* we already do mobile sites * & offering apps soon

43. Sherry Chris, CEO, Better Homes & Gardens Real Estate

44. http://link.brightcove.com/services/player/bcpid25681338001?bctid=45945430001

45. FacebookiPhoneApp >

46. www.tweetdeck.com TweetdeckiPhoneApp >

47. HootsuiteiPhoneApp > www.hootsuite.com

48. It’s no longer the 4Ps of marketing(price, promotion, product, place)It’s the 3 i’s...“Getting the right information to the right eyes at the right instant”

50. REIWA Property Management Breakfast, 16th July 2009 Slide 50

55. FoursquareiPhoneApp > www.foursquare.com

63. Business applications?_ download the app, link to FB and twitter_ add your own business_ check in, and leave tips_ tell others about it_ check in @ work_ ask people for reviews (tips)