Presentation by aussiehome.com coFounder and MD, Charlie Gunningham, on how to use the power of internet marketing in real estate. Your own real estate site, plus Google, plus Facebook and Twitter, with enewsletters - the 'how to do it' is explained.

1. Leadership Circle with Charlie Gunningham

2. Our Mission “ putting media power back in our clients’ hands ”

3. Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009

4. Internet Media:the power back in your hands1. Your Site + Google2. Facebook3. Twitter 4. Enewsletters5. Blogging

5. YOUR SITE = YOUR MEDIA_ Your brand / differentiation_ Only your listings_ Your message_ Grab emails_ Make a connection_ Your broadcast

6. YOUR SITE : latest_ is it in old/latest language? _ how it is on Google?_ does it upload to Google RE?_ does it have latest features?_ video? Mapping? StreetView? Blog? etc… etc…

8. asp vsaspx (Dotnet)_ asp no longer supported (but will work)_ asp will not support future innovations_ aspx search more robust + faster_ aspx better support, XML-componentswe’ve not coded in asp since mid 2007

9. 1. GOOGLE – being found (SEO)_ It’s not rocket science_ Google reads text_ Title tag (80 characters)_ blogs are great_ update/fresh

11. REIWA Property Management Breakfast, 16th July 2009 Slide 11

13. Just a few case examples…_ “broome real estate” hutchrealstate.com.au_ “northbridge apartments for sale” limnios.com _ “subiaco real estate” paxtonhoad.com.au

17. 1. GOOGLE – being found (SEO)_ think of phrases they’d put in (now!)_ test them out on Google…_ how do you fare?_ employ SEO tactics_ keep an eye on it, brag about it!_ it’s credibility (free organic search)

18. 2. GOOGLE Real Estate_ July 6th, 2009, 3pm_ new way of being found_ aussiehome, REIWA, upload for you_ your web sites can also be uploaded_ REA and domain are not (yet?ever?)

21. http://maps.google.com.au/realestate

23. 2. GOOGLE Real Estate_ get yourself on there ($150 to code it)_ future: your web site + google?_ makes your site most important_ is there any danger here? Not for you, but YES for large real estate portal biz models

24. 2. Facebook.comMark Zuckerberg, Founder

25. Do your own FACEBOOK Profile Page free ‘n’ easy to set up people find you you’re in control 540,000 in Perth more > 40 than < 20 500+/day in Perth join

26. http://www.facebook.com/gunningham

27. Your own FACEBOOK Profile Page Build your own profile Maybe keep it separate from biz? Interact WIIFT!

28. Update words/photos Wall/Info, News Feed Comments/Likes Friending Policy Privacy Settings Controls for ads/pages

29. Set up a FACEBOOK Group/Business Page Invite ‘fans’ publish events, goings on interactive shop window Walls, Photos, discussions Import blog feed, apps

30. http://www.facebook.com/...unique URL

31. FACEBOOK Business Page Link from emails/web site Run it like your site Feed from page to your site Upload videos Build a community

32. FREE FACEBOOK Business Page e-Book by Peter Fletcher TheRealEstateMarketingMaven.com

33. FACEBOOK Fan Box Have your FB Business page Update your site + advertise FB page

34. Post your own FACEBOOK Ads Direct + targetted Set a budget Easy to set up, edit, cancel + monitor 12mn+ views ($1400)

37. Post your own FACEBOOK Ads Bid / Budget Impressions Clicks Click Thru Rate Cost per Click Cost / Thousand Imp’s

38. Create your FACEBOOK Ads Click Advertising CREATE AN ADVERT Design Target Pricing

39. FACEBOOK Policy Addictive Time Wasting Haven’t got time! You need a policy, and stick to it Have a reason, WIIFT, part of marketing

40. SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing

41. 3. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…

42. Biz Stone, Founder, Twitter.com

43. 3. TWITTER Vocab_ message = tweet_ people who tweet = tweeps_ meet up with tweeps = tweetups_ forward on tweet = retweet (RT)

44. http://twitter.com/chazgunningham

45. http://twitter.com/aussiehome

46. 3. TWITTER_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?

47. 3. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections

48. 3. TWITTER_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects

50. 3. TWITTER extensions_ iphone/blackberry apps_ tweetdeck (organises it all)_ twitpic.com (photos out as tweets)

51. TWITPIC.com App that synchs with twitter Take photo, upload + then it becomes a tweet with a link to the photo Can be done from mobile http://twitpic.com/photos/chazgunningham

52. 4. eNewsletters_ client database_ easy to edit templates_ flick the switch, off they go_ news, events, stats, advice_ no print cost, collect emails

53. 4. eNewsletters_ enewslettersonline.com (Vic Park, talk with Sue Nesci, $695 set up, from $275/yr)_ custom made one; inc SMS too? (talk to aussiehome.com, can be custom made, linked to site)

54. 4. eNewsletters_ sign up from yr web site_ unsubscribe/privacy_ keep top of mind, direct_ WIIFT

55. 5. Video/Podcasts_ video = compulsive on the web_ podcasts = usu. Audio_ interact directly_ upload to Youtube

56. Chad Hurley, Cofounder, Youtube.com

57. Aussiehome TV show…

59. Upload movies to Obama did 1,678 87 mn views Av age 45-55 yrs tag ‘perth real estate’ DIY, free

60. www.youtube.com/aussiehometv Creates online vid Code for you to use ‘testimonial mountain’ Draws in viewer

61. “perth real estate” search on Youtube…

62. 5. Podcasts_ record audio_ convert to podcast (byoaudio.com)_ paste web address onto property_ testimonials, talk about property, the area, the market…

63. 6. Blogs_ interactive 2-way web pages_ you “post” an opinion/story/view + allow public to comment_ you have a lot to say!_ and if you listen, you can learn too

64. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)

65. BLOGS- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine

66. BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)latter can fit right inside your site

67. THE RULES… not expensive in $’s Blog often, blog interesting Show yourpassion Encourage staff to blog Be authentic Ideas spread Allow publicto comment

68. BENEFITS? Better Traffic & SEO to your site Fun, empowering for you/staff Listen + Learn from your public Gather interesting content What goes around comes around “Markets are conversations”

70. Blogs are fantastic for SEO!

71. LINKEDIN.com Professional networking Makes connections visible Worth being there Est 2003 40 mn members http://www.youtube.com/watch?v=IzT3JVUGUzM

72. LINKEDIN.com Professional networking Makes connections visible Worth being there Est 2003 40 mn members

73. Flickr.com Est 2004 Photo sharing Galleries, comments Company web address 3.6bn images Bought by Yahoo!

74. Flickr.com Tag photos Organise into sets Storage for blog pix Create your own space Need yahoo email (free)

75. USED TOGETHER – rinse and recycle - use bit.ly and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates

76. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)

77. THANK YOU! _ loads of ideas_ feedback forms/follow ups?- for these slides, contact me…charlie@aussiehome.com

78. FUTURE DATES3rd Sept, Wembley – GOLF DAY!19th Oct, 9am-1pm - Facebook course (4 CPD pts), REIWA 2-5pm – Twitter course (3 CPD pts), REIWA9th Nov, 9am-5pm – Internet Mkting course (7 CPD pts), REIWANov – tba – Facebook and Twitter in Computer Labs UWA 2nd Dec, 9am-1pm - Facebook course (4 CPD pts), REIWA 2-5pm – Twitter course (3 CPD pts), REIWA2nd Dec – aussiehome.com’s 10th birthday party with bowls!