Choosing the right domain name for your business website is crucial to the success of your venture. A good internet domain name should be something of an entity – an entity which will enable your users, customers or potential clients to clearly identify you and your business. It should effectively explain who you are or what your business is, what you do or what you offer, and most importantly, it should be easily recognisable, memorable, easy to spell and relevant.

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What’s in a Name: Choosing the Right Domain Name for Your Website
Choosing the right domain name for your business website is crucial to the success of your
venture. A good internet domain name should be something of an entity – an entity which will
enable your users, customers or potential clients to clearly identify you and your business. It
should effectively explain who you are or what your business is, what you do or what you offer,
and most importantly, it should be easily recognisable, memorable, easy to spell and relevant.

2. Web Design Sydney | SEO Marketing Sydney Software
www.smoothcorporate.com.au
Development Sydney
When creating a business website or a personal blog, there are many options for domain
names, which some of them could be compelling or even confusing to come up with, and can
either make or break your venture. I admit it’s kind of hard to give a website a right domain, an
experience I had with naming my blogs. This takes careful consideration and shouldn’t be taken
lightly. Well, here are a few tips to help you select the right domain name for your website or
blog.

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Take Note of Your Keywords and Phrases
Take note of some short and easy-to-remember descriptive keywords to best describe the
website you are creating. The domains should be unique and relevant. If you are a local
business, then add a local keyword. For instance, if you manage a plumbing company in Sydney,
you would want to include the terms “plumbing”, “plumbers” or “Sydney” in your proposed
domains. It could go as: www.sydneyplumbing.com or www.sydneyplumbers.com.

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Another example, if I want to target acupuncture services in Melbourne, I would want to target
the keywords “acupuncture”, “acupuncturists”, “therapy”, “healing” and “Melbourne”. I can
have the variations www.acupunturemelbourne.com, www.acupuncturetherapy.com.au,
www.melbourneacupuncturists.com and www.healingmelbourne.com.
With your targeted keywords and phrases, choosing the right domain name is just a matter of
good brainstorming and wordplay.

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Be Specific and Unique
You can also add a bit of authority, as in these variations www.sydneyplumbingpros.com,
www.expertplumbers.com.au, www.plumbingexperts.com.au or
www.plumbingspecialists.com.au (take note of the words “pros”, “expert”, “experts” and
“specialists”). This is a good way to exert your expertise online and even offline.

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You can even brand with your name, as in www.jonesplumbing.com.au. However, there could
be many plumbers with the surname “Jones” in Australia, and could have the same idea for the
domain. Why don’t you localize yourself as www.jonesplumbingsydney.com? This helps your
customers to easily find you where you’re located.

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You can also get more specific with your location, as in www.northsydneyplumbers.com or
www.melbourneplumbers.com. Or if you only offer commercial services, you don’t you
consider www.commercialplumbingpros.com.au?

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When choosing domains, you should know what kind of a website you are running. For
instance, if you are making a website for your bamboo furniture store in Sydney, you can
consider www.sydneybamboofurniture.com.au, not just simply as
www.sydneyfurniture.com.au. You can even brand as www.jonesbamboofurniture.com.au.

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Choosing an Extension
You could be wondering why I choose “.com.au” for some of my domain examples. I use that to
set examples for businesses in Australia. I used “com.au”, which is a local extension, to target a
specific geographical area which is Australia.

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For websites targeting a specific geographical location, it is best to use a local extension. But if
you are targeting a global audience, it is imperative to use “.com”.
Hope this article helps you a lot in your search for the right domains for whatever websites you
are creating. If you have the difficulty to come up with a great domain name, you should seek
assistance from a certified SEO Sydney specialist to help you register your domain/s.