INHOLLAND Workshop Internet & Marketing

Workshop Internet & Marketing 5 march 2008 Ayman van Bregt

Who am i? ,[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing definitions ,[object Object],[object Object],[object Object],[object Object]

Marketing definitions ,[object Object],[object Object],[object Object]

Marketing definitions ,[object Object]

SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E-mail marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Viral marketing ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Viral marketing ,[object Object],[object Object],[object Object]

[object Object],[object Object],Web 2.0

[object Object],Web 2.0 ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social software ,[object Object],[object Object]

[object Object],[object Object],[object Object],Social Software

[object Object],[object Object],Social Software

[object Object],[object Object],[object Object],[object Object],Social Software

[object Object],[object Object],[object Object],[object Object],[object Object],Social Software

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User Generated Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User Generated Content

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google

[object Object],[object Object],[object Object],[object Object],Google

[object Object],Google Mashups

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MSN

[object Object],[object Object],[object Object],Widgets / Gadgets

Experience Economy Commodities Goods Services Experiences The coffee progression, Pine & Gilmore

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Experience Economy

[object Object],[object Object],[object Object],[object Object],[object Object],Experience Economy

The art of media…. Customer Viral marketing MSN … logs Mobile marketing ??? Analogue communication Social software Google goodies

The art of new marketing Content must be applicable for representation on any device at any time Content needs to be distributed through every network to reach the end user Consumers don’t care who’s there connector as long as they’re online Consumenten using several devices at any time and any place.

[object Object],[object Object],[object Object],[object Object],Contact

INHOLLAND Workshop Internet & Marketing

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INHOLLAND Workshop Internet & Marketing