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Ayman van Bregt

Education Business Technology

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More from Ayman van Bregt

Lecture on digital transformation for students of the Artevelde University College in Ghent, Belgium. The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business. The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home. Principles for digital transformation are a changing value proposition, business model, culture, technology and organization.

Digital Transformation - International Days - Artevelde University College - ...

Ayman van Bregt

The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business. The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.

Digital disruption - International Communication Days 2016 - Erasmushogeschoo...

Ayman van Bregt

EURIB - Masterprogramma - Digitale waardecreatie - September 2016

Ayman van Bregt

Sessie voor de EURIB Korte opleiding over online marketing. In deze sessie ging het over de de laatste digitale ontwikkelingen op het gebied van marketing & communicatie. Onderwerpen die aan bod kwamen zijn zoekmachinemarketing (seo en sea), social media, mobiele marketing, mediaconsumptie, online gedrag, big data, internet of things (iot) en de economische impact van digitale landschap (digitale disruptie en digitale transformatie) met o.a. de opkomst van de deeleconomie.

EURIB Korte opleiding: Online marketing - Maart 2016

Ayman van Bregt

Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions. The programme revolves around how to radically improve your marketing performance. Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts. Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this? The programme consists of 3 modules: From business to data From data to insights From insights to action The added value that the programme delivers: Possess clear concepts for designing and implementing a data-driven marketing strategy Know how to improve your customer acquisition & retention Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.

How to make use of social media data to support marketing decisions - Vleric...

Ayman van Bregt

In deze presentatie zal inzicht gegeven worden in de huidige stand van zaken t.a.v. big data en hoe dit ingezet kan worden om inzichten voor marketing te vergaren op basis van aanwezige informatie op social media. De waarde van social media big data zal binnen een marketingcontext gepresenteerd worden aan de hand van een klantcase. Afsluitend zullen er tips gegeven worden voor organisaties om zelf aan de slag te gaan met social media big data.

Het gebruik van social media big data als basis voor marketing insights - Dig...

Ayman van Bregt

Woonstad Rotterdam - Workshop online marketing strategie

Ayman van Bregt

Woonstad Rotterdam - Workshop online marketing strategie

Ayman van Bregt

Keynote 'Digitale disruptie en marketing' over hoe digitale marketing transformatie de sleutel tot succes is voor de marketeers van het Oracle Partnernetwork in Nederland tijdens het Oracle Marketing Meets Marketing event. Tijdens dit event werden partners bijgepraat over de laatste ontwikkelingen op het gebied van marketing binnen Oracle, de nieuwe marketing planning voor Oracle partners en marketing automation.

Digitale disruptie en marketing - Digitale marketing transformatie als sleute...

Ayman van Bregt

Gastcollege over digitale disruptie en digitale waardecreatie voor de minor branding to friending voor de Hogeschool Rotterdam. Onderwerpen: Digitale disruptie Innovatie Concepting New business development Mediaconsumptie Mobiele revolutie Impact van digitale disruptie op de economie Digitale waardecreatie McKinsey social technologies model Collaborative Economy - Honeycomb model Customer journeys Innovatieparadox Innovator's DNA CARE als drijvende kracht achter digitale disruptie en betekenisvolle digitale waardecreatie

Digitale disruptie - Minor Branding to Friending - Hogeschool Rotterdam - okt...

Ayman van Bregt

EURIB - Masterprogramma - Digitale waardecreatie - Oktober 2015

Ayman van Bregt

Ben jij klaar om jezelf professioneel in de markt te zetten? Laat jij de wereld zien wat je waard bent en waarom ze juist jou nodig hebben? Programma • Maak van jezelf een sterk merk • Jouw merkbelofte: wat heb jij te bieden? • Tips voor Personal Branding • Van verkopen naar dichtbij ontvangen • Waardepropositie: jouw toegevoegde waarde op de markt bepalen • Formuleren van een overtuigende pitch • Online marketing en social media • Jezelf zakelijk overtuigend online presenteren • Praktische stappen om je vindbaarheid te vergroten • Effectief online netwerken Resultaat • Je hebt een visie op wie je zakelijk bent en wat je wilt communiceren • Je kent jouw toegevoegde waarde en kunt deze doorvertalen naar een overtuigende pitch en communicatiemiddelen • Je weet jezelf vanuit de inhoud online zichtbaar te maken in je netwerk en je als deskundige te positioneren • Je hebt een leuke en inspirerende dag gehad waarin je op een nieuwe manier bent gaan denken! Kijk voor meer informatie op http://www.4youngpeople.nl/cevent/personal-branding-met-power-summer-school/

4YoungPeople - Personal Branding met Power! - 20 juni 2015

Ayman van Bregt

How to make use of social media data to support marketing decisions - Strateg...

Ayman van Bregt

Digital Disruption - Artevelde University College Ghent - International week ...

Ayman van Bregt

EURIB Leergang: Online Marketing - Maart 2015

Ayman van Bregt

Rotary Schiedam - Digitale waarde creëren - Maart 2015

Ayman van Bregt

Sessie voor leden van de Bedrijvenkring Gemeente Epe: De Bedrijvenkring Gemeente Epe nodigt u op 16 oktober aanstaande uit voor de thema-avond Social Media. Ayman van Bregt, Digitaal Strateeg en Bas Westland, LinkedIn Trainer nemen u mee in de digitale wereld van kansen en bedreigingen. Na het hoofdprogramma zijn er twee workshops over het gebruik van LinkedIn en de zin en onzin van Facebook als communicatiekanaal. Kijk voor meer informatie op: http://www.bedrijvenkringgemeenteepe.nl/agenda/social-media

Social media strategie - Bedrijvenkring Gemeente Epe

Ayman van Bregt

EURIB Masterprogramma - Digitale Waardecreatie Oktober 2014

Ayman van Bregt

Woonstad Rotterdam - Workshop Facebook

Ayman van Bregt

Woonstad Rotterdam - Workshop gebruik van social media door ondernemers

Ayman van Bregt

More from Ayman van Bregt (20)

Digital Transformation - International Days - Artevelde University College - ...

Digital disruption - International Communication Days 2016 - Erasmushogeschoo...

EURIB - Masterprogramma - Digitale waardecreatie - September 2016

EURIB Korte opleiding: Online marketing - Maart 2016

How to make use of social media data to support marketing decisions - Vleric...

Het gebruik van social media big data als basis voor marketing insights - Dig...

Woonstad Rotterdam - Workshop online marketing strategie

Digitale disruptie en marketing - Digitale marketing transformatie als sleute...

Digitale disruptie - Minor Branding to Friending - Hogeschool Rotterdam - okt...

EURIB - Masterprogramma - Digitale waardecreatie - Oktober 2015

4YoungPeople - Personal Branding met Power! - 20 juni 2015

How to make use of social media data to support marketing decisions - Strateg...

Digital Disruption - Artevelde University College Ghent - International week ...

EURIB Leergang: Online Marketing - Maart 2015

Rotary Schiedam - Digitale waarde creëren - Maart 2015

Social media strategie - Bedrijvenkring Gemeente Epe

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