Enterprise social aims to enhance communication, collaboration, and productivity within organizations. It addresses challenges such as accessing knowledge across silos, communicating among distributed teams, and streamlining processes. Enterprise social components like profiles, activity streams, tagging, and notifications help improve finding experts, sharing information, and engaging employees. Adopting these social tools can reduce search time, increase transparency, and empower employees to collaborate better.

1. #Enterprise
Scott Jansen
Principal Architect
Eric Raarup
Chief Marketing Technology Officer

2. Goals for this session
• Highlight similarities and differences between public
social and enterprise social
• Demonstrate different scenarios featuring social
solutions
• Showcase different examples of social technologies
• Provide guidance on how to get started incorporating
enterprise social into a broader productivity strategy

3. Social Media

4. What is Enterprise Social?
“Enterprise Social … An important
method for enhancing communication,
coordination, and collaboration for
business purposes.”

5. Social is driving a new way of doing business
Productivity is becoming more social
Source: McKinsey Global Institute

6. Social Productivity Benefits
Companies with
see:
Time spent searching
for company
information is
reduced by using
social technologies
Increase
engagement
through
organization
transparency
Give everyone a
“stake in sales”
and improve
customer
experiences
Empower
employees to
share ideas and
make decisions

7. One Way to Look at it

8. The Public Social Landscape
Why is it so popular?
• Real time
information
• Trending
topics reflect
broad masses
• Mobile
• Connect to
anyone
• Search
• Network
visibility
• Networking
• Skills
• Timeline
• Relevant
content
• Job search
• Virtually
everything has
a video
• Video is worth
more than a
1,000 words
• 1 to many
approach
• Search
• Mobile
• Real time
• Links
• Day to day
• Multi-media
• Mobile
• Integration
• Easy to find
content
• Low friction

9. So … I thought this was about Enterprise Social
Communication
Networking
Training
Finding Experts
Collaboration
All of these are pretty critical to productivity

10. Enterprise Social Components
A collection of capabilities to improve productivity and engagement
Profiles
Activity
Streams
Tagging
Relationships
Notifications

11. This isn’t new
• Internet sensibilities drive business strategy
– IM
– Intranet / Portals
– Mobility
– Multimedia / HD
– Rapidly evolving (updates are very frequent based on what is
working and what isn’t)
– More
The Internet often ‘informs’ how businesses evolve

12. Enterprise Social
Consumer behavior is driving business impact
Millennials will
make
up 75%
of the American
workforce by
2025
72%of
companies are
deploying at least one
social software tool
Always on—
Consumers use
an average of 4
devices every day
20% of online consumers
expect a response within one
hour via social media
Business & Consumer
Companies with >1000 employees
average more data than the US
Library of Congress
>235terabytes
> 1.5B
people around the globe have a
social networking account
Inside your business
employees want to
harness information,
connect, engage, and
work together in new
ways
Outside your business
empowered customers
have more information
and want to connect in
new ways
Employees need to
extend and connect
networks across the
firewall to partners
and customers

13. 10 Myths about Enterprise Social
1. It is just a Social networking site
2. “Social” is only for youth, not for seasoned veterans
3. Enterprise social collaboration is a waste of valuable time.
4. Enterprise Social Collaboration are not “secure” as e-mails & legacy
applications
5. Social Conversations aren’t Legal Records.
6. Social collaboration & document management aren’t connected
7. It will only suit my IT team since they are more “Savvy”
8. Roll-out the tool & the rest will follow
9. User-generated content may produce bad or incorrect information
10. Social collaboration activity isn’t going to affect my bottom line
Source: Business2Community

14. Key Challenges
Aligning Enterprise Social to Traditional Challenges
Processes
Communication /
Collaboration
Knowledge
Challenges
Improving
productivity by
streamlining how
people work
Finding and
capturing
knowledge
Streamlining
processes by
connecting people

15. KNOWLEDGE

16. Improving access to Knowledge
• Challenges
– Information is in peoples heads
– Explicit vs. Tacit
– Silos
• Opportunity
– Discoverable
– Long term relevance
– Efficiency
– Innovation
Source: http://www.anecdote.com.au

17. Knowledge and the Knowledge Worker
Knowledge is the
source of wealth.
Applied to tasks we
already know, it
Becomes productivity.
Applied to tasks that
are new it becomes
Innovation.
Peter Drucker
Knowledge
Worker : one who
works primarily
with information
or one who
develops and uses
knowledge in the
workplace.

18. “Knowledge is of two kinds: we
know a subject ourselves, or we
know where we can find
information upon it.”
-- Samuel Johnson

19. Why is this important?
Lost time = real money
38%
Time lost duplicating
work
Spend over an hour
per day looking for
information
58%
Sources: IDC, Forrester

20. The Reality of how people work
It’s social already … Just not as connected as it could be
Source: M. Granoveter - 1973
The Strength of Weak Ties

21. Identifying Experts in the Organization

22. “If HP knew what HP
knows we would be three
times more profitable.”
-- Lew Platt – Former CEO of HP

23. Enterprise Social
• Employee profiles (just like LinkedIn and Facebook)
– Go beyond
• Tagging: Folksonomy vs. Taxonomy for skills
• Increase visibility of project alignment
• Activity streams
• Notifications
How can it impact the knowledge challenge?

24. Put social to work

25. Get Recommendations

26. Find what you’re looking for

27. Uncover Knowledge

28. A New View Into Knowledge
Connecting the Dots

29. COMMUNICATION / COLLABORATION

30. Communication / Collaboration
• Challenges
– Methods evolve / Multiple devices
– People in multiple locations
– Silos
• Opportunity
– Communication in context
– Discoverable
– Engaging remote employees
– Flatting the org

31. Communication Evolution

32. Why is this important?
Because mobile and distributed workforces are happening
Of US consumers
have at least 4
devices
50%
Sources: IDC, Forrester
Nearly 80% of
workers spend at
least some portion of
their time working
out of the office
80%

33. Distributed / Mobile Workforce

34. Enterprise Social
• Find and Connect
• Communicate in context
• Video
• Communities for teaming
• Real-time dialogue
• Application integration
How can it impact Communication and Collaboration?

35. Instant Messaging and Presence (IMP)

36. Multi-party meetings /Video / content sharing

37. Mobile Experience

38. One Viewpoint
• Easily see who is online
• Instant messaging while on the phone to experts
• Shorten lifecycle of communication
• Adding people to meetings / calls is easy … “just
drag them in”
• Ease of use
• Easily escalate to desktop to video based on flow
of interaction
• Federation with partners and customers
• Multitasking – picking up time during lost time
• Actually can get more done versus slugging
through email
Mythbusting

39. The Value of Information
• Level of interactivity
• Topics of interest
• Active individuals
Getting perspective on how people interact

40. Ring the Bell
Communicate in Context … Extending the reach of dialogue
Mobile, Desktop, Web etc.

41. PROCESSES

42. Processes
• Challenges
– Boundaries (geo / time)
– Virtual teams
– Human to human and System to Human
– Structured / semi – structured / unstructured
• Opportunity
– Improve efficiency
– Drive engagement
– Improve awareness

43. A Simple Example
Extending the reach of communication about Engage registrations
Website Registration
Individual registers to attend
on website
Data captured in CRM
Registration information is
captured in CRM
Posting is created on
Yammer
Registration information is
automatically posted on
Yammer

44. Employee Engagement
Companies with socially engaged employees see:
Higher productivity
Lower turnover
51%
Sources: Forrester
18%

45. New Employee Onboarding

46. A Bad Onboarding Process
Boss: Hi [insert name]
Employee: Hi [boss person]
Boss: Here’s your desk
Employee: This is a fine desk
Boss: I’ve got to head to a meeting
Employee: ok
Boss: Let me know if you need anything
Employee: Uh … I have some questio … where did he go?

47. Creating a Social Onboarding Process
Improving Employee Engagement from day 1
Create a
Personal site
for them
Prompt them
to fill out
their profile
Notify team
members
Suggest
people to
follow based
on similar
profiles
Automatically
add them to
groups /
communities
based on role
and skills
In addition to all the other things that
go into onboarding a new employee
(setting up computer, account etc.)

48. IN CONCLUSION

49. Enterprise Social Impacts Productivity
Processes
Communication /
Collaboration
Knowledge
Challenges
Improving
productivity by
streamlining how
people work
Finding and
capturing
knowledge
Streamlining
processes by
connecting people

50. Things to Consider
• Assess your culture
• Empower your employees
• Think about your … onomy (folks / tax)
• Provide guidance “This is how we collaborate on
projects”
• Evaluate and analyze what is working and what is not
• Leverage the data from the activity to determine
effectiveness and pivot

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52. Thank You!