More Engagement, Less Effort: The Lowdown on Marketing Automation
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Want to turn strangers into raving fans while you sleep? It may not happen overnight, but automated marketing can help you build your audience, nurture relationships and grow your bottom-line results. All at a fraction of the effort and investment of standard email marketing processes. Want to learn more? Whether you're just starting out or improving an existing program, join us to get the lowdown on simple ways to make automated marketing do your heavy lifting. We'll look at real-world examples and research, so you'll come away ready to take action. Presented by Hunter Boyle of AWeber & DJ Waldow of Waldow Social at Explore Social Media, Portland
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More Engagement, Less Effort: The Lowdown on Marketing Automation
- 1. More Engagement, Less Effort: The Lowdown on Marketing Automation @HunterBoyle | @DJWaldow
- 2. Hunter Boyle (@HunterBoyle) Sr. Business Development Manager @Aweber slideshare.net/hunterboyle DJ Waldow (@DJWaldow) Founder & CEO Waldow Social slideshare.net/djwaldow @HunterBoyle | @DJWaldow
- 3. Flickr: mutsmuts @HunterBoyle | @DJWaldow
- 4. Marketing Automation @HunterBoyle | @DJWaldow
- 12. And the cycle repeats… @HunterBoyle | @DJWaldow
- 15. oops.
- 17. Text WALDOW to 67463 @HunterBoyle | @DJWaldow
- 19. What is Marketing Automation? The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks … increases efficiency and reduces human error … … originally called email marketing automation … … streamline sales and marketing organizations by replacing high- touch, repetitive manual processes with automated solutions … Source: Wikipedia @HunterBoyle | @DJWaldow
- 20. Why is Marketing Automation so important? @HunterBoyle | @DJWaldow
- 21. (Source: Gartner Research via Hubspot) @HunterBoyle | @DJWaldow
- 22. (Source: Jupiter Research via Hubspot) @HunterBoyle | @DJWaldow
- 23. hunterboyle (Source: Forrester Research via Hubspot) @HunterBoyle | @DJWaldow
- 24. hunterboyle (Source: Gartner Research via Hubspot) @HunterBoyle | @DJWaldow
- 27. Some examples @HunterBoyle | @DJWaldow
- 34. g age En @HunterBoyle | @DJWaldow
- 35. g age En @HunterBoyle | @DJWaldow
- 36. f fe r O @HunterBoyle | @DJWaldow
- 37. f fe r O @HunterBoyle | @DJWaldow
- 38. tu re u r N @HunterBoyle | @DJWaldow
- 39. tu re u r N @HunterBoyle | @DJWaldow
- 40. Did it work? Drove nearly 50% of first-week sales of Premise 2.1 Drove nearly 80% of Teaching Sells memberships List doubled in one year to 97,000 subscribers @HunterBoyle | @DJWaldow
- 41. “a provider of music lesson products” • Most products are under $100 • Launched program in 2009 with five automated messages • More than 170 automated emails today @HunterBoyle | @DJWaldow
- 45. • 416% increase in customer lifetime value • 67% increase in click-through rate from the best prospects (increased from 24.73% to 41.28% for subscribers with the highest lead scores) • 18.4% improvement in lead-to-purchase time @HunterBoyle | @DJWaldow
- 48. Auto-responder series • Fun, short, focused • 12 emails with daily “gift” - checklist, infographic, webinar, ebook … @HunterBoyle | @DJWaldow
- 51. Auto-responder series results* Open Rate: 54%-83% *After 2 weeks @HunterBoyle | @DJWaldow
- 52. Auto-responder series results* Click Rate: 25%-69% *After 2 weeks @HunterBoyle | @DJWaldow
- 53. Auto-responder series results* Downloads: 7,500+ *After 2 weeks @HunterBoyle | @DJWaldow
- 54. Auto-responder series results* New Subscribers: 3,500 *After 2 weeks @HunterBoyle | @DJWaldow
- 55. Automation takes time. @HunterBoyle | @DJWaldow
- 56. Automation requires planning. @HunterBoyle | @DJWaldow
- 57. Automation takes effort to set up. @HunterBoyle | @DJWaldow
- 58. But once set up … @HunterBoyle | @DJWaldow
- 59. Automation increases ROI and ALTV. @HunterBoyle | @DJWaldow
- 60. Automation cultivates deeper relationships. @HunterBoyle | @DJWaldow
- 61. Automation allows you to reinvest time and budget. @HunterBoyle | @DJWaldow
- 63. Hunter Boyle (@HunterBoyle) Sr. Business Development Manager @Aweber slideshare.net/hunterboyle DJ Waldow (@DJWaldow) Founder & CEO Waldow Social slideshare.net/djwaldow @HunterBoyle | @DJWaldow