Urban Station is the concept restaurant where you can work and enjoy the ambiance of a restaurant.this is already present abroad, but not present in India. So this PPT is a summation of the concept, target audience for the restaurant, usp of urban station, a new tagline for the resto, layout of the restaurant and an AD if it were to be launched in Mumbai (India)

2. Concept- Urban Station
 The concept of Urban Station is simple, to provide an office space for the
office worker, one who has left the cage of the cubicle for the freedom of
an open space. It is ideal for entrepreneurs, freelancers, writers etc.
 Company Overview
A relaxed, flexible spaces and all the services of an office, to work or to
meet.
Our system is very simple:
You enter, you choose where you sit, you connect, we serve you what you
want or you just pay for the time you stay.

3. Overview Of Urban Station Worldwide
 Started in 2009, Urban Station is the first global network for mobile
workers and all those who share the idea that you can work or otherwise
meet.
 There are about 15 outlets in countries like Argentina, Mexico, Chile,
Columbia and Turkey.

4. Segmentation

5. Anushka Verma
 Anushka Verma is a 19 year old, young and energetic entrepreneur with
her own start-up event management company.
 She has finished her Diploma in Events Management and has experience
in promotional events for various brands.
 She is independent, living with her parents in plush area of Worli, She likes
to party and goes clubbing with friends at least twice a week.
 She also organizes entertainment events for various companies
 She meets her clients over coffee and discusses her event strategies.

6. Rakesh Narayan
 Rakesh Narayan is a 45 year old, ex-ICICI Bank Manager who has retired to
follow his passion of writing, he is a regular blogger and columnist for his
Times City Guide magazine.
 He lives in Khar with his younger sister. He frequents open places like
Carter Road, Bandstand where he likes to sit and spend some lone time
dwelling in his thoughts.
 He always carries his second hand I-pad with him to write blogs and his
different experiences with people and places.

7. Mihika Mehta
 Mihika Mehta is a 25 year old Freelance Graphic Designer Graduated from
Arena Multimedia with 3 years of experience of working in an AD Agency.
 Other than designing her favourite pass time is shopping where she has
an eye for quirky stuff and unique jewellery.
 She stays in Kandivali but prefers to come to Bandra since its easier to
meet clients here and it seems more up-market.

8. Durjoy Sengupta
 Durjoy Sengupta is a 35 year old software engineer who develops new
apps for iOS and Android phones.
 He is planning to come up with map capabilities that offer the best
synchronization with the Indian Entertainment and Nightlife industry.
 Durjoy lives in Santacruz along with his kid who is at school all day, being
a divorcee, he prefers working at coffee shops instead of staying alone at
home during the day time.

9. USP
 INDIVIDUAL TABLES
 COMMUNITY TABLE
 SOFAS
 MEETING ROOMS
 AUDITORIUM / EVENTS
 EXECUTIVE LOUNGE
 CREATIVITY ROOM
 DECK
 BOARDROOM
 TRAINING ROOM

10.  DOUBLE WIDE BAND WIFI 15MB
WITH UPS
 PRINTOUTS VIA WI-FI
 PHOTOCOPIES / SCANNER / FAX
 MEETING ROOM WITH CONF.
CALL / projector and LCD
 LAPTOP LOCKS
 LOCKERS
 FREE CELL PHONE CHARGERS
 FREE HEADPHONES FOR
CONFERENCE CALL
 NEWSPAPERS AND MAGAZINES
 LIBRARY ARTICLES
 BIKE TO RIDE AND RELAX
 VIRTUAL OFFICE
 MOTORCYCLE DELIVERY SERVICE
AND TAXIS/REMIS
 MESSAGING AND MAIL SERVICE
 LUNCH AND BEVERAGES –
DELIVER OF FOOD
 RECEPTION SERVICE
 PRIVATE SECURITY
ADDITIONAL SERVICES

11. TAGLINE
URBAN STATION
-Work Outta the CUBE

12. LAYOUT- Ground Floor

13. LAYOUT- First Floor

14. AD

15. AD

16. THANK YOU