Digital trends presentation for the Ballad network December 11, 2012.

1. Digital trends that will
transform your
business
Keynote by Per Axbom
Axbom Innovation
about.me/axbom

2. @axbom
about.me/axbom

3. the story of keynotopia...
(interface templates for Keynote,
and now also Powerpoint)
keynotopia.com
Will people buy it?

4. X
Survey?

5. X
Survey?
Build the store!
Minimum Viable Product

6. Build store: 3 hours
Cost < 50 dollars
Paying customer within 10 min.
Copies sold in 60 days: 1,491

7. secrets of success
Freebie.
Create list, talk.
Benefits, not features.
Never stop testing.
Listen. Share. Teach.
Tell your story.

8. how internet is changing...
Marketing relationships
private backers
Funding
The workforce distributed
Crowdsourcing Innovation
Time-to-market mvp

9. PUBLISH

10. PUBLISH
FEEDBACK

11. PUBLISH ME
R EAL-TI
FEEDBACK

12. R
X
PUBLISH
EAL-TI
FEEDBACK
ME

13. X
conversation
PUBLISH ME
R EAL-TI
FEEDBACK

16. If you aren’t taking part
in the conversation,
you will get left behind.

17. memoto.com
Last month I bought this...

18. memoto.com
It’s a wearable camera.

19. memoto.com
It illustrates my memory.

20. I paid $249

21. I paid $249
It hasn’t been built yet.

22. On October 23, 2012 Memoto
launched a Kickstarter campaign.
”Buy our product and we
will make it happen”
Funding goal: $50,000
They passed this goal after
4 hours and 35 minutes.

23. 60 days later
2,871 people had pledged
$550,189

24. secret of success
conversation
publish listen respond

25. It’s a process, not a product. [...] Your
initial Kickstarter page and video is basically
just a statement on where you’re at by the
time the campaign starts. With the help of
your backers, this will change and improve
over time [...] until you come out on the other
end with a different product than you first
launched.
— How Memoto raised $500,000 on Kickstarter, part 2
http://blog.memoto.com/2012/11/how-memoto-raised-500000-on-kickstarter-part-2/

26. you can
not fake
passion!

29. thanks for
the coffee!

30. uxpodcast.com
podcasting.
great for listening. poor readability.

31. full transcript $20 for 35 mins audio! fiverr.com

32. What do you want designed?
99designs.com

33. Sell it.

34. Print it.
http://memoto.com/
http://www.greenfleethub.com/blog/2012/8/19/3d-bicycles-future-scientific-domination.html
http://senseslost.com/2012/10/10/an-affordable-3d-printer-for-designers/

35. Don’t forget.
Your competitors’ websites are
your prototypes!

36. meanwhile, in another part of the world....

37. http://blogs.ocweekly.com/stickaforkinit/2012/03/youtube_music_video_skewers_pe.php
http://www.gagbay.com/gag/three_people_taking_pictures_of_their_food-116972/

38. fitbit.com
withings.com
Zombies, Run!

41. http://www.newurbanmechanics.org/

42. meanwhile... in 2013

43. your recipe for success
Stay up-to-date
Share your passion
Give away freebies
Create a space
to talk to your fans
Listen!
Fail fast, succeed faster

44. and enjoy
your coffee!
axbom.com/ballad

45. thank you for listening. my name
is per axbom, why not connect
with me on linkedin?
axbom.com/linkedin
pssst...
or just google me ;) follow @axbom
on Twitter!
UX. Design. Strategy. Coaching.