Social media club 2012 10, Mobile Meda

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Axel Hoehnke

Slide Deck: Social Media Club Hamburg Mobile Media - Impact Online / Offline

Empresariales

Mobile Media
axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

Mobile is fundamentally reshaping how we as
consumers spend from housing and healthcare to
entertainment and travel, from food and drinks to
communication and transportation.

Mobile not only influences purchase behavior but
also post purchase opinions.

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

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Mobile matters

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

Size matters

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

Age does not matter

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

Digital Advertising Ecosystem

ADVERTISERS PUBLISHERS

Direct sold

Buy-side Tools
Sell-Side Tools
& Services
& Services
Maximize Via Via
Ad Network Maximize
effectiveness network network
revenue and
and minimize
minimize costs
costs

Direct sold

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

IN-BROWSER technology similar to desktop
IN-APP technology totally different technology for ads

>50% Smartphones
(iOS) do not allow
Third Party Cookies

A-er
Click
Before
Click

Click to
App Store
A-er
Click
Before
Click

iTunes
Click to
A-er
Click
Before
Click

Map
Click to
A-er
Click
Before
Click

Call
Click to

A-er
Click
Before
Click

Click Through Actions

Web
Click to

A-er
Click
Before
Click

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
Video
Click to

How tough are things for app developers ?
In a recent GigaOM Pro study of app developers,

/ 50+ % make less than $500 a month from their paid apps

/ 33 % of advertising-dependent apps make < $100 a month in ad revenue

/ 5 % make > $20,000 a month

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

Big Data

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

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Social media club 2012 10, Mobile Meda

1. Mobile Media axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

2. Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

3. axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

4. Mobile matters axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

5. Size matters axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

6. Age does not matter axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

7. Mobile Media formats: aka: Search, text, simple banner, rich media , video ... facebook engagement ads brand building versus transaction image versus performance axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

8. Digital Advertising Ecosystem ADVERTISERS PUBLISHERS Direct sold Buy-side Tools Sell-Side Tools & Services & Services Maximize Via Via Ad Network Maximize effectiveness network network revenue and and minimize minimize costs costs Direct sold axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

9. IN-BROWSER technology similar to desktop IN-APP technology totally different technology for ads >50% Smartphones (iOS) do not allow Third Party Cookies

10.

11. A-er Click Before Click Click to App Store A-er Click Before Click iTunes Click to A-er Click Before Click Map Click to A-er Click Before Click Call Click to A-er Click Before Click Click Through Actions Web Click to A-er Click Before Click axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com Video Click to

12. How tough are things for app developers ? In a recent GigaOM Pro study of app developers, / 50+ % make less than $500 a month from their paid apps / 33 % of advertising-dependent apps make < $100 a month in ad revenue / 5 % make > $20,000 a month axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

13. Big Data axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

Social media club 2012 10, Mobile Meda

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Social media club 2012 10, Mobile Meda