1. AXELL
Asset Excellence: An Approach to Reinvent Yourself
www.assetexcellence.com
(Asset eXcELLence Model)
Part II
AN APPROACH TO
REINVENT YOURSELF OR
YOUR ORGANIZATION
Author: Chinmoy Sarkar
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AXELL – Asset Excellence Model
2. Asset Excellence: An Approach to Reinvent Yourself
MANAGE WITH COLORS
AXELL FRAMWORK
AXELL – Asset Excellence Model
4. Asset Excellence: An Approach to Reinvent Yourself
What is Asset Excellence?
“Asset Excellence” is a contemporary perspective that
explains the survival of competing organizations based
on nurturing their intangible assets. It is a better
characterization of the power bestowed by the new
economy on humans to infer a more gradual infusion of
new mindsets; it is also about a roadmap to help them
understand the relationship between self, the
organization, they are in and the domain they belong to.
AXELL – Asset Excellence Model
5. Asset Excellence: An Approach to Reinvent Yourself
An excellent way of understanding
the relationship between Human,
Organization, Domain
An excellent framework to capture
the relation between Mission, Vision,
Strategy, Goal, Capabilities and
Resources
The Model can manage and
overcome many existing problems
in the organization
AXELL – Asset Excellence Model
6. Asset Excellence: An Approach to Reinvent Yourself
The Framework
AXELL
AXELL – Asset Excellence Model
7. Asset Excellence: An Approach to Reinvent Yourself
Value Creation
B
A
Accomplishment Value is concerned with the
(cope with hunger)
Food as
worth in terms of usefulness
object
to satisfy the needs of people.
In organizational context,
capabilities to create inside &
Food deliver it to outside is
synonimous with the term
“value”.
AXELL – Asset Excellence Model
8. Asset Excellence: An Approach to Reinvent Yourself
What is your Mission?
MISSION
Purpose
Core
Overall purpose - what are you trying to
achieve, why are you there?
Getting ahead, i.e. seeking advancement
Getting secure
Getting free, i.e. seeking independence
Getting high, i.e. valuing excitement
Getting balanced
AXELL – Asset Excellence Model
9. Asset Excellence: An Approach to Reinvent Yourself
What is your Vision?
MISSION
VISION
Future
Purpose
Ideal
Core
travel this path
Focuses on the future: Comes from the heart and
represents strongest values and commitments;
Autonomy/Independence: seeks opportunity to define work
Security/Stability: seeks financial security
Entrepreneurial Creativity: seeks the opportunity to create
Service/Dedication to a cause: pursue work to achieve value
Pure Challenge: pursue work to seemingly unsolved problems
Lifestyle: permits integration of personal, family and job needs
AXELL – Asset Excellence Model
10. Asset Excellence: An Approach to Reinvent Yourself
Capabilities
Capabilities Makes Mission Operative in Vision
Ability to
MISSION
VISION
Purpose
Future
accomplish
Ideal
Core
Technical & Functional (awareness & skills)
Managerial (planning, organizing, mobilizing & utilizing resources)
Human (motivating, utilizing, developing human resources)
Conceptual (visualizing invisible, thinking abstract to plan future
business)
AXELL – Asset Excellence Model
11. Asset Excellence: An Approach to Reinvent Yourself
What is Strategy?
A Transformation Plan
of Resources
Engagement
STRATEGY
An action plan designed to move an organization
toward achievement of its mission
Strategy is courses of action that effectively engage,
stretch, leverage & coordinate resources to form
capabilities
AXELL – Asset Excellence Model
12. Asset Excellence: An Approach to Reinvent Yourself
Strategy
An integrated, coordinated set of commitments & actions
designed to exploit core competencies and gain a competitive
advantage.
A unified, comprehensive, integrated plan designed to ensure
that basic objectives of enterprise are achieved
A pattern of resource allocation that enables firms to maintain
or improve their performance.
The pattern or plan that integrates major goals, policies, and
action sequences into a cohesive whole
A good strategy neutralizes threats, exploits opportunities while
capitalizing on strengths, fixing weaknesses
AXELL – Asset Excellence Model
13. Asset Excellence: An Approach to Reinvent Yourself
What is a Goal?
Deployment
of Resources
Engagement
STRATEGY
Outcome
of objectives
GOAL
Sought
a specific intended result of a strategy
Intended result that amplifies vision
Provide general purpose and direction
“Deployment of Objective” is ‘maneuver and action’
to win a battle; it takes care of resources &
capabilities to carry out business goals
AXELL – Asset Excellence Model
14. Asset Excellence: An Approach to Reinvent Yourself
Need to integrate All
MISSION
Ability to accomplish
VISION
Purpose
Desired
Future
Core
Amplified by
Planned by means of
Desired Results
Courses of Actions
Engagement of Resources
Outcome Sought
STRATEGY
Deployment of Objectives
GOAL
Business Processes realize this
AXELL – Asset Excellence Model
15. Asset Excellence: An Approach to Reinvent Yourself
AXELL Board
Capabilities
Mission
Purpose
Vision
Desired
Future
Core
Outcome
Sought
Engagement of
Resources
Strategy
Goal
Resources
AXELL – Asset Excellence Model
16. Asset Excellence: An Approach to Reinvent Yourself
Expansion – Non-Physical World
Capabilities
Mission
Purpose
Vision
Desired
Future
Core
Expansion
Outcome
Sought
Engagement of
Resources
Strategy
Goal
Resources
AXELL – Asset Excellence Model
17. Asset Excellence: An Approach to Reinvent Yourself
Accomplishment – Physical World
Capabilities
Mission
Purpose
Vision
Desired
Future
Core
Outcome
Sought
Engagement of
Resources
Strategy
Goal
Accomplishment
Resources
AXELL – Asset Excellence Model
18. Asset Excellence: An Approach to Reinvent Yourself
Part 1: http://www.slideshare.net/chinsar/axell2009-part1
Part 2: http://www.slideshare.net/chinsar/axell2009-part2
Part 3: http://www.slideshare.net/chinsar/axell2009-part3
www.assetexcellence.com
Connect me at: www.linkedin.com/in/AXELL
chinmoy.sarkar@yahoo.com
Thank You
For any clarifications, write to:
axellmodel@gmail.com
AXELL – Asset Excellence Model